Egg in­dus­try price revolt

Townsville Bulletin - - Inside Today -

AUS­TRALIA’S egg in­dus­try has joined dairy farm­ers in a fight against su­per­mar­ket gi­ant Coles’ de­ci­sion to lower prices. Coles be­gan a price war when it low­ered the price of its pri­vate la­bel milk to just $ 1 a litre for two-and three-litre bot­tles in Jan­uary. Aus­tralian Egg In­dus­try As­so­ci­a­tion ex­ec­u­tive di­rec­tor James Kell­away says drop­ping the price of free range eggs at Coles su­per­mar­kets does not match the eco­nomic re­al­ity of pro­duc­tion. And the de­ci­sion to phase out the Coles brand cage eggs is a short-term move that pe­nalised farm­ers, he said. ‘‘ Coles is also cre­at­ing an ar­ti­fi­cial econ­omy and an un­sus­tain­able mar­ket with these poli­cies,’’ Mr Kell­away said. ‘‘ We fear that Aus­tralia’s farm­ers will ul­ti­mately have to pay the price for their new prices and prod­uct ranges. Their poli­cies rep­re­sent a short­term view.’’

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