Cash in­jec­tion put to good use Fund­ing to help tourism

Townsville Bulletin - - Inside Today - by Nathan Paull nathan. paull@ townsville­bul­letin. com. au

TOWNSVILLE En­ter­prise has ac­cessed more re­cov­ery fund­ing from the state and fed­eral gov­ern­ments to em­ploy a new Tourism In­dus­try Re­cov­ery Of­fi­cer and in­tro­duce a range of pro­grams to help lo­cal op­er­a­tors.

The mea­sures are in re­sponse to dam­age caused af­ter Cy­clone Yasi, both to phys­i­cal tourism at­trac­tions and the re­gion’s rep­u­ta­tion.

Townsville En­ter­prise CEO Trevor Gold­stone said a lot of work had al­ready been done by the team to iden­tify the dif­fi­cul­ties be­ing felt by the North’s tourism op­er­a­tors, but the ad­di­tional re­sources would be a huge boost.

‘‘ Townsville En­ter­prise has been out there talk­ing to the in­dus­try about how they’ve been af­fected by Cy­clone

Trevor Gold­stone Yasi and what types of as­sis­tance they need to get back on track,’’ he said. ‘‘( But now) we are now able to bring in an ad­di­tional per­son to pro­vide a point of con­tact for all tourism in­dus­try busi­nesses to de­ter­mine their re­cov­ery needs. They’ll then be able to re­fer those busi­nesses need­ing ad­di­tional sup­port to the ap­pro­pri­ate or­gan­i­sa­tion.’’

Mr Gold­stone said the rum- our mill has hit the re­gion’s tourism mar­ket with the big­gest blow af­ter Yasi hit. ‘‘ To com­ple­ment that, we’re b e i n g g i v e n e x t r a r e - sources. . . to pro­mote our re­gion as well,’’ he said.

He said re­ported im­pacts of var­i­ous nat­u­ral dis­as­ters in Queens­land were not nec­es­sar­ily valid any more.

Townsville En­ter­prise des­ti­na­tion mar­ket­ing and de­vel­op­ment man­ager Scott Waters said a crit­i­cal as­pect of the new of­fi­cer’s role would be on-the-ground en­gage­ment with op­er­a­tors.

‘‘ That level of en­gage­ment is so im­por­tant,’’ he said.

‘‘’’ As soon as we could af­ter Yasi hit, my team and I were vis­it­ing or phon­ing op­er­a­tors to see how their busi­nesses have been im­pacted upon.’’

Ad­di­tional fund­ing has also been pro­vided to host work­shops and sem­i­nars to as­sist with their busi­ness re­cov­ery and to sup­port at­ten­dance to tourism trade shows.

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