Cash injection put to good use Funding to help tourism
TOWNSVILLE Enterprise has accessed more recovery funding from the state and federal governments to employ a new Tourism Industry Recovery Officer and introduce a range of programs to help local operators.
The measures are in response to damage caused after Cyclone Yasi, both to physical tourism attractions and the region’s reputation.
Townsville Enterprise CEO Trevor Goldstone said a lot of work had already been done by the team to identify the difficulties being felt by the North’s tourism operators, but the additional resources would be a huge boost.
‘‘ Townsville Enterprise has been out there talking to the industry about how they’ve been affected by Cyclone
Trevor Goldstone Yasi and what types of assistance they need to get back on track,’’ he said. ‘‘( But now) we are now able to bring in an additional person to provide a point of contact for all tourism industry businesses to determine their recovery needs. They’ll then be able to refer those businesses needing additional support to the appropriate organisation.’’
Mr Goldstone said the rum- our mill has hit the region’s tourism market with the biggest blow after Yasi hit. ‘‘ To complement that, we’re b e i n g g i v e n e x t r a r e - sources. . . to promote our region as well,’’ he said.
He said reported impacts of various natural disasters in Queensland were not necessarily valid any more.
Townsville Enterprise destination marketing and development manager Scott Waters said a critical aspect of the new officer’s role would be on-the-ground engagement with operators.
‘‘ That level of engagement is so important,’’ he said.
‘‘’’ As soon as we could after Yasi hit, my team and I were visiting or phoning operators to see how their businesses have been impacted upon.’’
Additional funding has also been provided to host workshops and seminars to assist with their business recovery and to support attendance to tourism trade shows.