Subway super- sizes Maccas in fast- food market
SANDWICH maker Subway has stolen t he f ast-f ood c r o w n f r o m l o n g - t i m e holder McDonald’s, claiming more stores worldwide for the first time.
On January 1, Subway had 33,749 stores across t he globe, spokesperson Les Winograd said, surpassing McDonald’s reported 32,737 outlets.
‘‘ We overcame them at some point in 2010. One year ago, we were slightly behind,’’ Winograd said.
The company said some of its success was due to its private ownership. Subway was founded in 1965 and is not on the stock exchange.
‘‘ That is our choice, and the reason for that is that it enables us to focus on the product, the quality, the restaurants and not on the other things associated with a public company, like financial statements,’’ said Winograd.
McDonald’s, born in 1955 in a Chicago suburb, has dominated t he f ast-f ood market for most of its existence, becoming an icon of capitalism.
Today i t i s seemingly o mni p r e s e n t o n s t r e e t s from Madrid to Los Angeles.
McDonald’s spokeswoman Heidi Barker played down the news.
‘‘ We remain focused on our customers, and are committed to being better, not just bigger,’’ she said.