Signs point to par­adise

Townsville Bulletin - - Investor - by Tony Rag­gatt tony. rag­gatt@ townsville­bul­letin. com. au

OPEN: An en­hanced im­age show­ing what the new Par­adise Out­door Ad­ver­tis­ing signs will look like VIS­I­TORS t hink­ing about driv­ing past the cen­tres of Mis­sion Beach, Tully and Card­well will be asked to think again with a bill­board cam­paign re­mind­ing them that the area was open for busi­ness.

Townsville-based Par­adise Out­door Ad­ver­tis­ing has do­nated a six month, $ 17,000 bill­board cam­paign to tourism bod­ies in the area to help re­cap­ture the drive mar­ket.

Chair­man of the Mis­sion Beach Busi­ness and Tourism or­gan­i­sa­tion Wil Nevile said the cam­paign was a pos­i­tive re­sponse to the dam­age in­flicted by Cy­clone Yasi on Fe­bru­ary 2-3.

Mr Nevile said busi­ness and tourism op­er­a­tors were work­ing hard to re­store ser­vices which in some cases, such as at the re­gion’s sig­na­ture re­sort of Dunk Is­land, were be­ing ham­pered by gov­ern­ment red tape.

‘‘ The best way to help the area fully re­cover is to stay or do busi­ness here, and these bill­boards will help drive that mes­sage home,’’ he said.

Mr Nevile said the quan­tity of de­bris at Dunk Is­land was a big prob­lem re­quir­ing gov­ern­ment as­sis­tance.

‘‘ Dunk Is­land lies within an area where it is sub­ject to nu­mer­ous lay­ers of gov­ern- ment,’’ Mr Nevile said. ‘‘ It gets hit from all an­gles.’’ O t h e r d i f f i c u l t i e s w e r e emerg­ing with com­mer­cial van parks not be­ing operat i onal and t he coun­cil’s beach­front car­a­van park be­ing filled with relocatable build­ings for tem­po­rary hous­ing.

How­ever Mr Nevile said ac­com­mo­da­tion and ac­tiv­i­ties were avail­able with up-to-date in­for­ma­tion on the or­gan­i­sa­tion’s web­site ( www. mis­sion beach­tourism. com).

Par­adise Out­door Sales di­rec­tor Mitch James said the com­pany was proudly North Queens­land owned and felt strongly about help­ing the re­gion in its re­cov­ery ef­forts.

The signs would be erected north of Ing­ham and south of In­n­is­fail later this month.

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