Signs point to paradise
OPEN: An enhanced image showing what the new Paradise Outdoor Advertising signs will look like VISITORS t hinking about driving past the centres of Mission Beach, Tully and Cardwell will be asked to think again with a billboard campaign reminding them that the area was open for business.
Townsville-based Paradise Outdoor Advertising has donated a six month, $ 17,000 billboard campaign to tourism bodies in the area to help recapture the drive market.
Chairman of the Mission Beach Business and Tourism organisation Wil Nevile said the campaign was a positive response to the damage inflicted by Cyclone Yasi on February 2-3.
Mr Nevile said business and tourism operators were working hard to restore services which in some cases, such as at the region’s signature resort of Dunk Island, were being hampered by government red tape.
‘‘ The best way to help the area fully recover is to stay or do business here, and these billboards will help drive that message home,’’ he said.
Mr Nevile said the quantity of debris at Dunk Island was a big problem requiring government assistance.
‘‘ Dunk Island lies within an area where it is subject to numerous layers of govern- ment,’’ Mr Nevile said. ‘‘ It gets hit from all angles.’’ O t h e r d i f f i c u l t i e s w e r e emerging with commercial van parks not being operat i onal and t he council’s beachfront caravan park being filled with relocatable buildings for temporary housing.
However Mr Nevile said accommodation and activities were available with up-to-date information on the organisation’s website ( www. mission beachtourism. com).
Paradise Outdoor Sales director Mitch James said the company was proudly North Queensland owned and felt strongly about helping the region in its recovery efforts.
The signs would be erected north of Ingham and south of Innisfail later this month.