Brew at top of the table
T H E m a k e r s o f a w a r d - winning beer Townsville Bitter are set to provide a royal toast.
And they are mightily proud of it.
‘‘ I’ve always felt our beer was fit for a king,’’ a beaming Townsville Brewing Company director Peter Summers said yesterday.
The Queensland Government has ordered in 25 cases of the light-strength beer for a disaster relief appeal luncheon for visiting British royal and second in line to the throne, Prince William, at the convention centre in Brisbane tomorrow.
Mr Summers said that to his knowledge, it was to be the beer of the event.
Everyone, especially Prince William, will be expected to sample the brew.
‘‘ At the end of the day it’s part of what he’s there for . . . t o s upport i ndust r y a nd Queensland,’’ Mr Summers said.
‘‘ I think for us as a business and company, being a small operator, we feel very privileged and very proud that our beer can be showcased at such a royal occasion.’’
Mr Summers believed it was also a coup for Townsville.
‘‘ For Townsville, it’s really good brand exposure to have Townsville Bitter at such a high profile event,’’ he said. ‘‘ That’s great for our town. ‘‘ It’s amazing when you put the name of a city on a label people remember.’’
He said it was to the credit of the government and the organisers of the luncheon for approaching the company this week to order the beer.
Townsville Bitter is one of eight beers brewed at the company’s Flinders St premises and is a consistent award winner, having taken out the best in its class at the 2004 and 2006 Australian International Beer Awards.
While it is the most popular beer out of the tap at the Brewery, some of the beer is bottled by hand and sold at local restaurants as well as at Sydney’s Watsons Bay Hotel.
The company is planning to double production to about 160,000 litres a year to capitalise on the beer’s popularity in Queensland as well as export to Papua New Guinea, New Zealand and possibly North America. It will also produce a new full strength Townsville Bitter.