Brew at top of the ta­ble

Townsville Bulletin - - Inside Today - by Tony Rag­gatt tony. rag­gatt@ townsville­bul­letin. com. au

T H E m a k e r s o f a w a r d - win­ning beer Townsville Bit­ter are set to pro­vide a royal toast.

And they are might­ily proud of it.

‘‘ I’ve al­ways felt our beer was fit for a king,’’ a beam­ing Townsville Brew­ing Com­pany di­rec­tor Peter Sum­mers said yes­ter­day.

The Queens­land Gov­ern­ment has or­dered in 25 cases of the light-strength beer for a disas­ter re­lief ap­peal lun­cheon for vis­it­ing Bri­tish royal and sec­ond in line to the throne, Prince Wil­liam, at the con­ven­tion cen­tre in Bris­bane to­mor­row.

Mr Sum­mers said that to his knowl­edge, it was to be the beer of the event.

Ev­ery­one, es­pe­cially Prince Wil­liam, will be ex­pected to sam­ple the brew.

‘‘ At the end of the day it’s part of what he’s there for . . . t o s up­port i ndust r y a nd Queens­land,’’ Mr Sum­mers said.

‘‘ I think for us as a busi­ness and com­pany, be­ing a small op­er­a­tor, we feel very priv­i­leged and very proud that our beer can be show­cased at such a royal oc­ca­sion.’’

Mr Sum­mers be­lieved it was also a coup for Townsville.

‘‘ For Townsville, it’s re­ally good brand ex­po­sure to have Townsville Bit­ter at such a high pro­file event,’’ he said. ‘‘ That’s great for our town. ‘‘ It’s amaz­ing when you put the name of a city on a la­bel peo­ple re­mem­ber.’’

He said it was to the credit of the gov­ern­ment and the or­gan­is­ers of the lun­cheon for ap­proach­ing the com­pany this week to or­der the beer.

Townsville Bit­ter is one of eight beers brewed at the com­pany’s Flin­ders St premises and is a con­sis­tent award win­ner, hav­ing taken out the best in its class at the 2004 and 2006 Aus­tralian In­ter­na­tional Beer Awards.

While it is the most pop­u­lar beer out of the tap at the Brew­ery, some of the beer is bot­tled by hand and sold at lo­cal restau­rants as well as at Syd­ney’s Wat­sons Bay Ho­tel.

The com­pany is plan­ning to dou­ble pro­duc­tion to about 160,000 litres a year to cap­i­talise on the beer’s pop­u­lar­ity in Queens­land as well as ex­port to Pa­pua New Guinea, New Zealand and pos­si­bly North Amer­ica. It will also pro­duce a new full strength Townsville Bit­ter.

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