Baskin- Robbins has the trade licked
DUNKIN’ Brands plans to cash in on Australia’s love affair with ice-cream by setting up hundreds of Baskin-Robbins stores over the next few years.
As the business edges towards opening its 90th Baskin-Robbins b a d g e d o ut l e t i n Austral i a , Dunkin’ Brands global chief executive Nigel Travis says he is confident that demand for icecream will continue to rise as the population grows.
‘‘ We’re very optimistic about the future here,’’ Mr Travis said.
‘‘ We think it’s a great market for ice-cream as the No. 3 icecream market ( per capita) in the world.
‘‘ I’m optimistic we’ll open many hundred stores in Australia over time.’’
Wet weather on the east coast over summer could not dampen Mr Travis’ enthusiasm for the business after he met a local management team and franchisees during a whirlwind visit to Sydney and Perth.
The United States-based executive says the resources capital of Perth boasts more sunlight hours than any other capital city in the world, making it a prime market for ice-cream vendors.
He said Baskin-Robbins sales could withstand extreme weather events such as the recent flooding and cyclones in Queensland and Victoria.
Dunkin’ Brands, the parent company of Baskin-Robbins and Dunkin’ Donuts, recorded $ 7.7 billion in global sales in 2010, a seven per cent increase on the year prior.
The company distributes products in 52 countries and operates almost 10,000 Dunkin’ Donuts stores and 6500 Baskin-Robbins stores worldwide.
Mr Travis said there were no specific plans to reintroduce the Dunkin’ Donuts franchise back to Australia.
In November last year, the franchise holder for Baskin Robbins and Cookie Man, Allied Brands Ltd, called in voluntary administrators after losing its licence to operate the branded ice-cream stores Australia wide.
Baskin-Robbins’ brand owner, Dunkin Brands, terminated Allied’s master franchise agreement late in October 2010.