Baskin- Rob­bins has the trade licked

Townsville Bulletin - - Investor -

DUNKIN’ Brands plans to cash in on Aus­tralia’s love af­fair with ice-cream by set­ting up hun­dreds of Baskin-Rob­bins stores over the next few years.

As the busi­ness edges to­wards open­ing its 90th Baskin-Rob­bins b a d g e d o ut l e t i n Aus­tral i a , Dunkin’ Brands global chief ex­ec­u­tive Nigel Travis says he is con­fi­dent that de­mand for ice­cream will con­tinue to rise as the pop­u­la­tion grows.

‘‘ We’re very op­ti­mistic about the fu­ture here,’’ Mr Travis said.

‘‘ We think it’s a great mar­ket for ice-cream as the No. 3 ice­cream mar­ket ( per capita) in the world.

‘‘ I’m op­ti­mistic we’ll open many hun­dred stores in Aus­tralia over time.’’

Wet weather on the east coast over sum­mer could not dampen Mr Travis’ en­thu­si­asm for the busi­ness af­ter he met a lo­cal man­age­ment team and fran­chisees dur­ing a whirl­wind visit to Syd­ney and Perth.

The United States-based ex­ec­u­tive says the re­sources cap­i­tal of Perth boasts more sun­light hours than any other cap­i­tal city in the world, mak­ing it a prime mar­ket for ice-cream ven­dors.

He said Baskin-Rob­bins sales could with­stand ex­treme weather events such as the re­cent flood­ing and cy­clones in Queens­land and Vic­to­ria.

Dunkin’ Brands, the par­ent com­pany of Baskin-Rob­bins and Dunkin’ Donuts, recorded $ 7.7 bil­lion in global sales in 2010, a seven per cent in­crease on the year prior.

The com­pany dis­trib­utes prod­ucts in 52 coun­tries and op­er­ates al­most 10,000 Dunkin’ Donuts stores and 6500 Baskin-Rob­bins stores world­wide.

Mr Travis said there were no spe­cific plans to rein­tro­duce the Dunkin’ Donuts fran­chise back to Aus­tralia.

In Novem­ber last year, the fran­chise holder for Baskin Rob­bins and Cookie Man, Al­lied Brands Ltd, called in vol­un­tary ad­min­is­tra­tors af­ter los­ing its li­cence to op­er­ate the branded ice-cream stores Aus­tralia wide.

Baskin-Rob­bins’ brand owner, Dunkin Brands, ter­mi­nated Al­lied’s mas­ter fran­chise agree­ment late in Oc­to­ber 2010.

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