UNDER THE KNIFE
Research in the US reveals a rise in the number of men having plastic surgery
FACELIFTS are surging in popularity among American men as the country digs out of recession and the older set aims t o compete with a younger, tech-savvy generation, a survey shows.
Data released yesterday by the American Society of Plastic Surgeons showed cosmetic surgery procedures in men rose 2 per cent last year, over 2009, including a 14 per cent rise in facelifts and a 7 per cent hike in liposuction.
Those figures still lag behind the all-time peak in plastic surgery reached in 2007 just before the financial downturn.
But they do point to a new trend among men aged 40-54, who had the majority of work done, for 48 per cent of the total procedures in the entire year, followed by people age 55 and over.
‘‘ More than ever, this generation of men are pretty nervous about the younger guys they are competing with,’’ said Phillip Haeck, president of the ASPS.
‘‘ I have never seen this before – men who are out of work and looking for a job and really feeling like they need to do something to m a k e t h e m s e l v e s l o o k younger to compete,’’ he said.
The most popular surgery for men was nose reshaping, or rhinoplasty, with 63,585 such operations performed in 2010, said the ASPS. Next was eyelid surgery ( 31,476), f o l l o we d b y l i p o s u c t i o n ( 23,899).
Breast reduction ( 18,280) and hair transplants ( 13,217) ranked fourth and fifth.
Mr Haeck, who is based in Seattle, Washington, said he also sees lots of men who are gainfully employed at major internet firms but fearful of losing their edge in a youthdriven field.
‘‘ A lot of my business is with people in the tech industry’’ he said.
‘‘ When you are the only 50-year-old working in a cubicle-sea full of 20-somethings who are tech-savvy and you had to learn it all . . . I see some guys with almost a chip on their shoulder about being the old guy in the office.’’
Other trends that boost the male desire for a nip and a t u c k i n c l u d e t h e t r e n d toward more casual dress, Mr Haeck said.
The o p e n-nec ked d r e s s shirt is also a danger zone for some older men, he said.
‘‘ They have a neck waddle or a neck gobbler.
‘ ‘ Their f ace s t i l l l ooks somewhat youthful, maybe a little rugged, but they hate this wad of skin that hangs from their chin down to their chest,’’ he said.
FACE-OFF: Facelifts are surging in the US with men looking to
compete with the younger generation