Townsville Bulletin - - News -

Re­search in the US re­veals a rise in the num­ber of men hav­ing plas­tic surgery

FACELIFTS are surg­ing in pop­u­lar­ity among Amer­i­can men as the coun­try digs out of re­ces­sion and the older set aims t o com­pete with a younger, tech-savvy gen­er­a­tion, a sur­vey shows.

Data re­leased yes­ter­day by the Amer­i­can So­ci­ety of Plas­tic Sur­geons showed cos­metic surgery pro­ce­dures in men rose 2 per cent last year, over 2009, in­clud­ing a 14 per cent rise in facelifts and a 7 per cent hike in li­po­suc­tion.

Those fig­ures still lag be­hind the all-time peak in plas­tic surgery reached in 2007 just be­fore the fi­nan­cial down­turn.

But they do point to a new trend among men aged 40-54, who had the ma­jor­ity of work done, for 48 per cent of the to­tal pro­ce­dures in the en­tire year, fol­lowed by peo­ple age 55 and over.

‘‘ More than ever, this gen­er­a­tion of men are pretty ner­vous about the younger guys they are com­pet­ing with,’’ said Phillip Haeck, pres­i­dent of the ASPS.

‘‘ I have never seen this be­fore – men who are out of work and look­ing for a job and re­ally feel­ing like they need to do some­thing to m a k e t h e m s e l v e s l o o k younger to com­pete,’’ he said.

The most pop­u­lar surgery for men was nose re­shap­ing, or rhino­plasty, with 63,585 such op­er­a­tions per­formed in 2010, said the ASPS. Next was eye­lid surgery ( 31,476), f o l l o we d b y l i p o s u c t i o n ( 23,899).

Breast re­duc­tion ( 18,280) and hair trans­plants ( 13,217) ranked fourth and fifth.

Mr Haeck, who is based in Seat­tle, Wash­ing­ton, said he also sees lots of men who are gain­fully em­ployed at ma­jor in­ter­net firms but fear­ful of los­ing their edge in a youth­driven field.

‘‘ A lot of my busi­ness is with peo­ple in the tech in­dus­try’’ he said.

‘‘ When you are the only 50-year-old work­ing in a cu­bi­cle-sea full of 20-some­things who are tech-savvy and you had to learn it all . . . I see some guys with al­most a chip on their shoul­der about be­ing the old guy in the of­fice.’’

Other trends that boost the male de­sire for a nip and a t u c k i n c l u d e t h e t r e n d to­ward more ca­sual dress, Mr Haeck said.

The o p e n-nec ked d r e s s shirt is also a dan­ger zone for some older men, he said.

‘‘ They have a neck wad­dle or a neck gob­bler.

‘ ‘ Their f ace s t i l l l ooks some­what youth­ful, maybe a lit­tle rugged, but they hate this wad of skin that hangs from their chin down to their chest,’’ he said.

FACE-OFF: Facelifts are surg­ing in the US with men look­ing to

com­pete with the younger gen­er­a­tion

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