Coke beams at new deal

Townsville Bulletin - - Investor -

COCA-COLA Amatil Ltd has signed a new 10-year agree­ment with Beam Global Spir­its and Wine Inc to sell the Beam pre­mium spir­its port­fo­lio in Aus­tralia. Coca-Cola will man­age sales and dis­tri­bu­tions for the Beam port­fo­lio, in­clud­ing Jim Beam whisky. The agree­ment ex­pands on a 2007 deal and pro­vides an op­por­tu­nity to drive growth and mar­ket share in Aus­tralia, al­ready Beam’s sec­ond big­gest mar­ket. Beam’s other top brands in­clude Jim Beam & Cola, Cana­dian Club, Mak­ers Mark Bour­bon, Cour­voisier Co­gnac and Laphroaig Scotch Whiskey.

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