Coke beams at new deal
COCA-COLA Amatil Ltd has signed a new 10-year agreement with Beam Global Spirits and Wine Inc to sell the Beam premium spirits portfolio in Australia. Coca-Cola will manage sales and distributions for the Beam portfolio, including Jim Beam whisky. The agreement expands on a 2007 deal and provides an opportunity to drive growth and market share in Australia, already Beam’s second biggest market. Beam’s other top brands include Jim Beam & Cola, Canadian Club, Makers Mark Bourbon, Courvoisier Cognac and Laphroaig Scotch Whiskey.