Coles hooked on WWF help with sustainable fish breeds
SUPERMARKET chain Coles is poised to change its seafood offering after signing an agreement with the World Wildlife Fund not to stock any species without first taking its advice.
Coles said yesterday the WWF was reviewing Coles’ fresh seafood offering and advising where action was needed to ensure it sourced fish on a sustainable basis.
‘‘ As a result of the WWF review, more certified sustainable seafood will be introduced to customers and some existing fish will be phased out,’’ Coles merchandise director John Durkan said.
‘‘ For example, the black-tipped reef shark will be replaced by the better choice of gummy shark which is caught in the waters off South Eastern Australia’’. Mr Durkan said Coles would work with experts from WWF to support its seafood suppliers in identifying sustainable fish stocks and catch methods to help ensure future availability of ‘‘ at risk’’ fish.
It also would work with WWF to help customers, suppliers and team members understand why sustainable seafood was important and what they could do to help.
Mr Durkan said Coles would encourage customers to try new types of seafood in a bid to help preserve stocks of traditional favourites under threat from overfishing.
‘‘ Safeguarding vulnerable fish stocks now will also ensure that the Australian fishing industry can continue to thrive,’’ Mr Durkan said.