Coles hooked on WWF help with sus­tain­able fish breeds

Townsville Bulletin - - Investor -

SU­PER­MAR­KET chain Coles is poised to change its seafood of­fer­ing af­ter sign­ing an agree­ment with the World Wildlife Fund not to stock any species with­out first tak­ing its ad­vice.

Coles said yes­ter­day the WWF was re­view­ing Coles’ fresh seafood of­fer­ing and ad­vis­ing where ac­tion was needed to en­sure it sourced fish on a sus­tain­able ba­sis.

‘‘ As a re­sult of the WWF re­view, more cer­ti­fied sus­tain­able seafood will be in­tro­duced to cus­tomers and some ex­ist­ing fish will be phased out,’’ Coles mer­chan­dise di­rec­tor John Durkan said.

‘‘ For ex­am­ple, the black-tipped reef shark will be re­placed by the bet­ter choice of gummy shark which is caught in the waters off South East­ern Aus­tralia’’. Mr Durkan said Coles would work with ex­perts from WWF to sup­port its seafood sup­pli­ers in iden­ti­fy­ing sus­tain­able fish stocks and catch meth­ods to help en­sure fu­ture avail­abil­ity of ‘‘ at risk’’ fish.

It also would work with WWF to help cus­tomers, sup­pli­ers and team mem­bers un­der­stand why sus­tain­able seafood was im­por­tant and what they could do to help.

Mr Durkan said Coles would en­cour­age cus­tomers to try new types of seafood in a bid to help pre­serve stocks of tra­di­tional favourites un­der threat from over­fish­ing.

‘‘ Safe­guard­ing vul­ner­a­ble fish stocks now will also en­sure that the Aus­tralian fish­ing in­dus­try can con­tinue to thrive,’’ Mr Durkan said.

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