Dion Lee scores bulls­eye with af­ford­able de­signs at Tar­get

Townsville Bulletin - - LIFESTYLE -

WOMEN used to need to scour eBay to find one of his frocks for less than $ 300 but from to­day they can buy a whole Dion Lee ensem­ble for that price.

Tar­get Aus­tralia has part­nered with the young de­signer to re­lease his highly an­tic­i­pated range.

With pieces start­ing at just $ 25, or­gan­is­ers are an­tic­i­pat­ing a mad rush as bar­gain fash­ion­istas snap up the 36piece range.

In fact, they al­ready have, with online shop­pers get­ting first dibs on the highly de­sired col­lec­tion which was made avail­able on Tar­get’s e- store at 8pm last night.

The last ma­jor de­signer col­lab­o­ra­tion for Tar­get was the ex­ten­sive Mis­soni fash­ion and home­wares launch in Oc­to­ber.

Lo­cal la­bel Desert De­signs also re­leased a lim­ited edi­tion capsule col­lec­tion last year, of­fer­ing its sig­na­ture ab­stract prints.

“My col­lec­tion with Tar­get com­bines style with func­tion and re­flects the wardrobe of the con­tem­po­rary Aus­tralian woman at work or re­lax­ing,” Lee said of the new range.

“De­sign­ing per­for­mance wear was a new ex­pe­ri­ence, and I was inspired to cre­ate mod­ern women’s ac­tive wear for ev­ery­day liv­ing.”

The sport luxe col­lec­tion fea­tures ev­ery­thing from cock­tail dresses and neo­prene mules to ac­tive wear pieces such as run­ning shorts, light­weight jack­ets and hand­bags.

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