Microsoft moves to get music groove
MICROSOFT has rebranded its subscription music services as part of a new effort to compete with the likes of Apple, Google Spotify and others.
The tech giant said Groove Music – formerly Xbox Music – would be built into the Windows 10 operating system that is designed to power computers and a variety of mobile devices.
“Our fans asked for faster ways to access the music they love – quickly, efficiently, and on their favourite devices,” Microsoft’s Brandon LeBlanc said. “Groove describes what people feel and do with music, and is more intuitive for our Windows 10 customers on what they’ll find with the app.”
Microsoft has struggled in music, dating back to its Zune device, designed to compete with the Apple iPod.
Groove will offer ad- free music for $ 10 a month or $ 99 a year, similar to plans from Apple and Google.
Microsoft is preparing to roll out Windows 10 starting on July 29, first with a small group of “insiders” testing the new operating software, then gradually expanding the base.