Mi­crosoft moves to get mu­sic groove

Townsville Bulletin - - NEWS -

MI­CROSOFT has re­branded its sub­scrip­tion mu­sic ser­vices as part of a new ef­fort to com­pete with the likes of Ap­ple, Google Spo­tify and oth­ers.

The tech gi­ant said Groove Mu­sic – for­merly Xbox Mu­sic – would be built into the Win­dows 10 op­er­at­ing sys­tem that is de­signed to power com­put­ers and a va­ri­ety of mo­bile de­vices.

“Our fans asked for faster ways to ac­cess the mu­sic they love – quickly, ef­fi­ciently, and on their favourite de­vices,” Mi­crosoft’s Bran­don LeBlanc said. “Groove de­scribes what peo­ple feel and do with mu­sic, and is more in­tu­itive for our Win­dows 10 cus­tomers on what they’ll find with the app.”

Mi­crosoft has strug­gled in mu­sic, dat­ing back to its Zune de­vice, de­signed to com­pete with the Ap­ple iPod.

Groove will of­fer ad- free mu­sic for $ 10 a month or $ 99 a year, sim­i­lar to plans from Ap­ple and Google.

Mi­crosoft is pre­par­ing to roll out Win­dows 10 start­ing on July 29, first with a small group of “in­sid­ers” test­ing the new op­er­at­ing soft­ware, then grad­u­ally ex­pand­ing the base.

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