Silly ads sub­tract plea­sure

Townsville Bulletin - - OPINION -

SINCE the 1990s the over­pow­er­ing in­flu­ence of the USA upon the then hum­ble Aus­tralian lifestyle has had a lifechang­ing ef­fect in many ways.

Be­fore this pe­riod, we had things that were good, very good or ex­cel­lent. Nowa­days things are “amaz­ing, sen­sa­tional”, or some other su­perla­tive ad­jec­tive to de­scribe an ev­ery­day or­di­nary prod­uct or ser­vice, and to some of us oldies it be­comes more than a bit repet­i­tive. For the worse, we have been turned into a con­sumer- based so­ci­ety sim­i­lar to the USA.

I love to watch TV with­out the in­ter­rup­tion of ad­ver­tise­ments, with­out some­one try­ing to sell me prod­ucts that I do not have the money to buy.

Why is it that the gi­ant com­pa­nies such as Coles and Wool­worths pro­duce the weak­est, most bor­ing and ridicu­lous ads? These ads make the tran­quil­lity of our na­tion’s na­tional broad­caster, the ABC, so invit­ing. SHAUN NEW­MAN,


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