Fanta ad a fizzer

Townsville Bulletin - - NEWS -

A FANTA tele­vi­sion ad­ver­tise­ment has been pulled from screens af­ter it was found to breach advertising guide­lines by mar­ket­ing an un­healthy drink di­rectly to chil­dren.

The Advertising Stan­dards Board ruled the com­mer­cial — which fea­tures car­toon char­ac­ters rid­ing on a roller­coaster and jump­ing into a pool filled with bub­bles — was aimed at chil­dren aged less than 12.

Af­ter rul­ing the soft drink could not be con­sid­ered “a healthy food choice” the ABS up­held a com­plaint by the Obe­sity Pol­icy Coali­tion ( OPC) and the drink’s mak­ers Coca- Cola agreed not to show it again in Aus­tralia.

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