Teach­ing town­ies about chal­lenges

Townsville Bulletin - - LIFESTYLE -

RU­RAL lobby group AgForce is launch­ing a so­cial media cam­paign to help city slick­ers ap­pre­ci­ate where their food and fi­bre comes from.

AgForce gen­eral pres­i­dent Grant Maud­s­ley said the # FriendsofAg cam­paign aims to build an un­der­stand­ing and aware­ness among ur­ban con­sumers about the is­sues and chal­lenges of farm­ing.

“We want peo­ple to un­der­stand that when they eat a steak, buy a loaf of bread or cloth­ing made from wool, chal­lenges are over­come to grow the prod­uct, trans­port it and process it,” Mr Maud­s­ley said.

“That might be drought, a road bot­tle­neck or a gov­ern­ment pol­icy that costs farm­ers time and money.”

The cam­paign will use Twit­ter and Face­book to pro­vide daily in­for­ma­tion for the next month, lead­ing up to the Bris­bane Ekka. To keep up- to­date with the cam­paign fol­low @ Friend­sofAgQLD on Twit­ter.

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