Bat­tery dealer’s out­look pos­i­tive

Townsville Bulletin - - NEWS - TONY RAGGATT

FAM­ILY busi­ness A1 Bat­terypro has se­cured a strate­gic po­si­tion on the key north­ern high­way en­trance to Townsville with its pur­chase of an of­fice ware­house at Mount Louisa.

A 700sq m unit at 547 In­dus­try Park on Wool­cock St with frontage to the high­way has been ac­quired for a price un­der­stood to be just over $ 1.1 mil­lion.

A1 Bat­terypro were quick to snare the site af­ter a pre­vi­ous ten­ant, Auslec, con­sol­i­dated onto another prop­erty within its group in Townsville.

Busi­ness owner James Heel said the pur­chase re­flected their aim to take a long- term po­si­tion in Townsville as well as a firm belief in the need to es­tab­lish a pres­ence at a site that would be easily iden­ti­fi­able and recog­nis­able.

Hav­ing re­cently moved into the new prop­erty, A1 Bat­terypro has painted the unit in its trade­mark blue to match its mar­ket­ing strat­egy.

Hav­ing cus­tomers know­ing where to go was vi­tal, Mr Heel said.

“Peo­ple are crea­tures of habit. If a lo­ca­tion is not some­thing iden­ti­fi­able, they are not go­ing to go there,” Mr Heel said.

Also, the unit had “great ex­po­sure” to some 20,000 ve­hi­cle a day pass­ing their front door, he said.

A1 Bat­terypro, af­fil­i­ated with Delkor bat­ter­ies, was es­tab­lished in Mackay 26 years ago, pro­vid­ing a full range of bat­tery types and has been a mar­ket leader in the use of self­suf­fi­cient so­lar and bat­tery stor­age sys­tems.

Its two out­lets at Mackay, while grid con­nected, are both self- suf­fi­cient with so­lar and bat­tery sys­tems and there are plans to in­tro­duce a sim­i­lar sys­tem to its Townsville premises.

The firm had leased prem- ises at 547 In­dus­try Park for about 15 months.

Mr Heel said he saw Townsville as a key hub for fu­ture growth.

Their bat­ter­ies are im­ported di­rectly into Townsville port from South Korea, al­low­ing them to get ef­fi­cien­cies in lo­gis­tics costs and pass on the ben­e­fits to cus­tomers.

“Like all of North Queens­land, Townsville is quiet at the mo­ment but with the po­ten­tial for growth and ex­pec­ta­tions that the mar­ket will pick up, I think we are in the box seat,” Mr Heel said.

The sale con­tin­ues a suc­cess­ful cam­paign to de­velop the in­dus­try park since its ac­qui­si­tion by the Mel­bourne- based Gibb Group in 2012.

Gibb Group busi­ness de­vel­op­ment man­ager Glen Win­tour said they had four ware­houses, rang­ing in size from 700sq m to 850sq m, avail­able for lease or sale out of the 27- unit com­plex.

Mr Win­tour said they had also sold two of five ad­join­ing va­cant lots.

NEW HOME: A1 Bat­terypro di­rec­tor James Heel and Townsville sales rep­re­sen­ta­tive Dale Grady at their premises in Mount Louisa.

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