Rivalries can be healthy, but you have to tackle challenges as they arise, burying your head in the sand isn’t going to make them go away.
HI Townsville, I’m glad you’ve decided to come in for a little chat. It won’t be an easy conversation, but sometimes just talking about our problems makes them less intimidating. Tissue? It’s OK, let it all out.
You don’t mind if I call you Townsville do you?
Yes, I heard the Brownsville tag, but moving forward, tell me your story.
Right, right … I see, hmmm, water, power, that’s no good, oh yes, the Southeast Corner, of course they’re a lot bigger, yes, it can be hard to compete.
Cairns? Oh yes, I know her well, and yes, Airlie too, that’s a long running rivalry, isn’t it?
Rivalries can be healthy, but you have to tackle challenges as they arise. Burying your head in the sand isn’t going to make them go away.
So let’s start with your strengths. Incredible weather? Yes, willing workforce; good, industry and business, right; so what do you make, what do you produce?
Hmm. So is that the best description for you?
What about food? Oh backpackers, right, they come here to pick your fruit. Anything else? Not really?
Oh, events, OK. So what happens in between these events? Football, fishing and camping? Tourists would love those experiences, what’s that, you aren’t a tourist town? Really?
So you don’t think tourists would be interested in leaving their cold climates to bask in your year- round sunshine, to camp under the stars and snorkel your Strand?
Do you think by focusing on the industries you’d like to have you’re ignoring opportunities that are right in front of you? Tissue? Sure, help yourself.
So it looks like you might have dug yourself into a bit of a rut. No doubt you’re aware of selffulfilling prophecies, and selfsabotage, those buzzwords describe your situation quite well.
If you continue to think of yourself in a certain way, then this will become your reality. It doesn’t matter if it’s off the mark; if you believe, it becomes your boundary.
If you are convinced you are only good for one thing, then it is likely that it will be the only thing you are good at. What, you’re looking at flights to Singapore?
Well that makes sense, most people travelling overseas need to go via Singapore or Dubai, this would be a great way to get things moving.
What about the airport? Privately owned, collects landing taxes from each aircraft and high rents from the shops – what, no shops to speak of? How do they expect to make money?
Can you see their attitude is similar to yours? An underwater museum? NOW you’re talking! See how easy it is once you start thinking in broader terms?
Of course a football stadium counts, and yes, a lagoon, a city ferry terminal and a bus exchange would definitely help – Townsville, I think you’re getting the hang of this!
Now your mindset is improving, just try not to pigeonhole yourself, you have so many untapped resources, time to act on them!
And now our time’s up – see you next week?
DO YOU THINK BY FOCUSING ON THE INDUSTRIES YOU’D LIKE TO HAVE, YOU’RE IGNORING OPPORTUNITIES THAT ARE RIGHT IN FRONT OF YOU?