Selling our hot spot in winter
TOWNSVILLE’S best drawcards will be showcased for Victorians when the largest tourism marketing campaign ever implemented for the city in Melbourne launches today.
The campaign is a joint effort between Townsville Enterprise, Tourism and Events Queensland, Townsville Airport, Townsville City Council and Tigerair to lure southern visitors to North Queensland.
It aims to capitalise on Tigerair’s direct flights between Townsville and Melbourne, which have been hugely popular since launching last month and are expected to inject $ 12.5 million a year into Townsville’s economy.
Townsville Enterprise director of tourism and events Bridget Woods said the campaign would show off the region’s beauty to Melburnians.
“The timing of the campaign is perfect for us given the weather in Melbourne and our delightful weather here, so we are definitely marketing our natural assets that the region has to offer and our food culture as well,” Ms Woods said.
“The focus of this campaign is all about bringing Melburnians to Townsville. We have a wonderful lifestyle here, a great place to holiday and a new destination for Victorians to access easily.”
A Tigerair spokesman said there was no better time to show off the region, while Melbourne shivers through a bitterly cold winter.
“Tigerair is thrilled to work closely with our tourism partners to help promote and stimulate air travel on our newest route between Melbourne and Townsville,” the spokesman said.
“It’s perfect timing for Victorians wanting to escape the cold and we’re confident our great value fares coupled with the warmth and beauty of Townsville as a leisure destination will prove particularly enticing at this time of year.”
The council’s Community and Cultural Development Committee chair Colleen Doyle said Townsville had a lot to offer tourists.
“Our region’s natural beauty and the city’s calendar of events are second to none, whether it’s the fashion festival, the racing seasons, V8s, the Australian Festival of Chamber Music, Strand Ephemera and straight into the Cultural Festival, ( there is) a whole lot going on,” Cr Doyle said.
“Magnetic Island is wonderful in so many ways, you’ve got the environment and lifestyle. You go over there for the weekend and you feel like you’ve been on holidays for a week.
“A campaign like this will be great for the city.”