Sell­ing our hot spot in win­ter

Townsville Bulletin - - NEWS - CHRIS MCMAHON chris. mcmahon@ news. com. au

TOWNSVILLE’S best draw­cards will be show­cased for Vic­to­ri­ans when the largest tourism mar­ket­ing cam­paign ever im­ple­mented for the city in Mel­bourne launches to­day.

The cam­paign is a joint ef­fort be­tween Townsville En­ter­prise, Tourism and Events Queens­land, Townsville Air­port, Townsville City Coun­cil and Tig­erair to lure south­ern vis­i­tors to North Queens­land.

It aims to cap­i­talise on Tig­erair’s di­rect flights be­tween Townsville and Mel­bourne, which have been hugely pop­u­lar since launch­ing last month and are ex­pected to in­ject $ 12.5 mil­lion a year into Townsville’s econ­omy.

Townsville En­ter­prise director of tourism and events Bridget Woods said the cam­paign would show off the re­gion’s beauty to Mel­bur­ni­ans.

“The tim­ing of the cam­paign is per­fect for us given the weather in Mel­bourne and our de­light­ful weather here, so we are def­i­nitely mar­ket­ing our nat­u­ral as­sets that the re­gion has to of­fer and our food cul­ture as well,” Ms Woods said.

“The fo­cus of this cam­paign is all about bring­ing Mel­bur­ni­ans to Townsville. We have a won­der­ful life­style here, a great place to hol­i­day and a new des­ti­na­tion for Vic­to­ri­ans to ac­cess eas­ily.”

A Tig­erair spokesman said there was no bet­ter time to show off the re­gion, while Mel­bourne shiv­ers through a bit­terly cold win­ter.

“Tig­erair is thrilled to work closely with our tourism part­ners to help pro­mote and stim­u­late air travel on our new­est route be­tween Mel­bourne and Townsville,” the spokesman said.

“It’s per­fect tim­ing for Vic­to­ri­ans want­ing to es­cape the cold and we’re con­fi­dent our great value fares cou­pled with the warmth and beauty of Townsville as a leisure des­ti­na­tion will prove par­tic­u­larly en­tic­ing at this time of year.”

The coun­cil’s Com­mu­nity and Cul­tural Devel­op­ment Com­mit­tee chair Colleen Doyle said Townsville had a lot to of­fer tourists.

“Our re­gion’s nat­u­ral beauty and the city’s calendar of events are sec­ond to none, whether it’s the fash­ion fes­ti­val, the rac­ing sea­sons, V8s, the Aus­tralian Fes­ti­val of Cham­ber Mu­sic, Strand Ephe­mera and straight into the Cul­tural Fes­ti­val, ( there is) a whole lot go­ing on,” Cr Doyle said.

“Mag­netic Is­land is won­der­ful in so many ways, you’ve got the en­vi­ron­ment and life­style. You go over there for the week­end and you feel like you’ve been on hol­i­days for a week.

“A cam­paign like this will be great for the city.”

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