Kids TV shows a cash turn- off
COMMERCIAL free- to- air networks are calling for the scrapping of children’s and preschool content quotas, with dwindling young audiences and restrictive advertising making shows difficult to fund.
Ten Network told a parliamentary hearing yesterday that children are no longer watching its kids’ programs.
Instead, kids are turning to the ABC’s dedicated children’s channel and iView, Foxtel’s children’s channels, Netflix Kids and YouTube, Ten chief executive Paul Anderson said.
“With children not watching these programs, and advertising dollars not available to fund them, this content should be the remit of the national broadcasters ABC and SBS,” Mr Anderson said.