Kids TV shows a cash turn- off

Townsville Bulletin - - NEWS -

COM­MER­CIAL free- to- air net­works are call­ing for the scrap­ping of chil­dren’s and preschool con­tent quo­tas, with dwin­dling young au­di­ences and re­stric­tive ad­ver­tis­ing mak­ing shows dif­fi­cult to fund.

Ten Net­work told a par­lia­men­tary hear­ing yes­ter­day that chil­dren are no longer watch­ing its kids’ pro­grams.

In­stead, kids are turn­ing to the ABC’s ded­i­cated chil­dren’s chan­nel and iView, Fox­tel’s chil­dren’s chan­nels, Net­flix Kids and YouTube, Ten chief ex­ec­u­tive Paul An­der­son said.

“With chil­dren not watch­ing these pro­grams, and ad­ver­tis­ing dol­lars not avail­able to fund them, this con­tent should be the re­mit of the na­tional broad­cast­ers ABC and SBS,” Mr An­der­son said.

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