A SNAPPY BUSI­NESS CAM­PAIGN

Townsville Bulletin - - NEWS - DANNI SHAFIK

TOWNSVILLE busi­ness own­ers have been of­fered a help­ing hand from a pas­sion­ate lo­cal tap­ping into the power of so­cial me­dia.

Fil­itsa Kou­nias be­gan “Townsville Loves Your Busi­ness” on In­sta­gram two years ago. Mrs Kou­nias said she saw it as a way to con­nect busi­nesses with each other and to show­case them in a pos­i­tive light to the lo­cal com­mu­nity.

“I had this idea that if I could get the world to see how fab­u­lous Townsville is, then they would all want to do busi­ness with us,” she said. Mrs Kou­nias has lived in Townsville for most of her life and the mother- of- two is a prac­tis­ing lawyer run­ning her own busi­ness.

Her TLYB In­sta­gram pro­file has more than 5400 fol­low­ers.

“In­sta­gram is a free plat­form, it’s user- friendly and vis­ual and a proven plat­form to build en­gage­ment and a fan base,” Mrs Kou­nias said.

Artist Brenda Stone has been us­ing TLYB for over a year and said it had helped grow her so­cial me­dia ex­po­sure by hun­dreds of fol­low­ers.

“Fil­itsa cap­tures a dif­fer­ent as­pect of my art, and shares it pas­sion­ately to ev­ery­one she knows,” she said. “Townsville is all about wordof- mouth, and when you have some­one spread­ing the word about your busi­ness, you can suc­ceed in many ways.”

Pic­ture: EVAN MOR­GAN

PROVEN PLAT­FORM: Fil­itsa Kou­nias helps pro­mote lo­cal busi­nesses on In­sta­gram.

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