Bulletin’s audience gathers pace online
THE Townsville Bulletin recorded 70 per cent growth in its total digital audience to 148,000 in June compared with the same month last year, a Nielsen Digital Ratings Monthly report shows.
The figures also found the group’s news. com. au retained its number one position with 5.3 million unique audience visits, while News Corp Australia remains the largest digital content publisher in Australia with a total digital audience of million. The Townsville Bulletin figures show volatile but upward trending results month- tomonth over the past year and come despite the introduction of a paywall to the Bulletin’s website in November last year.
According to the Nielsen data, the largest monthly result was 176,000 unique audience ( UA) visits in March, likely to be linked with a period when more people were seeking news as Tropical Cyclone Debbie crossed the North Queensland coast near Airlie Beach.
Also, despite a continuing shift to the use of smartphones to access services, the Nielsen data shows most people accessed the Bulletin from a desktop rather than a phone.
For June 2017, the results were 111,000 UA visits from desktops and about 37,000 from smartphones.
The Bulletin’s results compare with The Courier- Mail, which grew UA visits 2.8 per cent to 1.6 million, the Gold Coast Bulletin, which was down 17.5 per cent to 241,000 UA visits, and the Sunshine Coast Daily down 30.8 per cent 229,000 UA visits.
Meanwhile, a report on the digital transformation of financial services shows more people are banking through their mobile phones, with Australians doubling their use of finance apps in two years.
Finance apps are being downloaded more than all other apps combined in the Asia- Pacific – excluding games – according to App Annie’s Asia- Pacific Retail Banking report.
The report looks to at how mobile is disrupting traditional banking and financial services.
In Australia, the instances in which people used banking apps for personal finance more than doubled in 2016, compared to 2014, with Commonwealth and ANZ banks’ money apps topping the report’s list of leading local banking apps.
As an early adopter of digital technologies, the report said Australia’s banking industry has managed to ensure customer behaviour in the digital banking space is “very well established”.