Bul­letin’s au­di­ence gath­ers pace on­line

Townsville Bulletin - - NEWS - TONY RAGGATT

THE Townsville Bul­letin recorded 70 per cent growth in its to­tal dig­i­tal au­di­ence to 148,000 in June com­pared with the same month last year, a Nielsen Dig­i­tal Rat­ings Monthly re­port shows.

The fig­ures also found the group’s news. com. au re­tained its num­ber one po­si­tion with 5.3 mil­lion unique au­di­ence vis­its, while News Corp Aus­tralia re­mains the largest dig­i­tal con­tent pub­lisher in Aus­tralia with a to­tal dig­i­tal au­di­ence of mil­lion. The Townsville Bul­letin fig­ures show volatile but up­ward trend­ing re­sults month- tomonth over the past year and come de­spite the in­tro­duc­tion of a pay­wall to the Bul­letin’s web­site in Novem­ber last year.

Ac­cord­ing to the Nielsen data, the largest monthly re­sult was 176,000 unique au­di­ence ( UA) vis­its in March, likely to be linked with a pe­riod when more peo­ple were seek­ing news as Trop­i­cal Cy­clone Deb­bie crossed the North Queens­land coast near Air­lie Beach.

Also, de­spite a con­tin­u­ing shift to the use of smart­phones to ac­cess ser­vices, the Nielsen data shows most peo­ple ac­cessed the Bul­letin from a desk­top rather than a phone.

For June 2017, the re­sults were 111,000 UA vis­its from desk­tops and about 37,000 from smart­phones.

The Bul­letin’s re­sults com­pare with The Courier- Mail, which grew UA vis­its 2.8 per cent to 1.6 mil­lion, the Gold Coast Bul­letin, which was down 17.5 per cent to 241,000 UA vis­its, and the Sun­shine Coast Daily down 30.8 per cent 229,000 UA vis­its.

Mean­while, a re­port on the dig­i­tal trans­for­ma­tion of fi­nan­cial ser­vices shows more peo­ple are bank­ing through their mo­bile phones, with Aus­tralians dou­bling their use of fi­nance apps in two years.

Fi­nance apps are be­ing down­loaded more than all other apps com­bined in the Asia- Pa­cific – ex­clud­ing games – ac­cord­ing to App An­nie’s Asia- Pa­cific Re­tail Bank­ing re­port.

The re­port looks to at how mo­bile is dis­rupt­ing tra­di­tional bank­ing and fi­nan­cial ser­vices.

In Aus­tralia, the in­stances in which peo­ple used bank­ing apps for per­sonal fi­nance more than dou­bled in 2016, com­pared to 2014, with Com­mon­wealth and ANZ banks’ money apps top­ping the re­port’s list of lead­ing lo­cal bank­ing apps.

As an early adopter of dig­i­tal tech­nolo­gies, the re­port said Aus­tralia’s bank­ing in­dus­try has man­aged to en­sure cus­tomer be­hav­iour in the dig­i­tal bank­ing space is “very well es­tab­lished”.

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