Arnotts cites energy cost in snack pack crunch
ARNOTT’S has shrunk the size of some popular biscuit snack packs, giving shoppers less bite for their buck.
Multipacks of original BBQ and Pizza Shapes and Tiny Teddies have been crunched from 10 bags to eight, a 20 per cent drop, but the recommended retail price has not budged from $ 3.99. That works out at 50c per individual pack, compared with 40c before.
Mini choc chip cookies are down from eight packs to seven, and the recommended retail price is still $ 3.99.
Arnott’s said while some 10 packs had moved to eight packs, larger packs of 12 or 15 had also been introduced.
The nation’s biggest biscuit maker blamed soaring energy costs for its reduced packs.
“As with all businesses, from time to time it is necessary for us to review the prices of our products. Recent increases in energy costs mean costs across our Australian bakeries are higher,” spokeswoman Nicky Thomson said.
Choice spokesman Tom Godfrey said keeping the price the same while reducing product amount was “an all too common marketing trick”.
Angry shoppers have taken to social media to complain.