Arnotts cites en­ergy cost in snack pack crunch

Townsville Bulletin - - NEWS -

ARNOTT’S has shrunk the size of some pop­u­lar bis­cuit snack packs, giv­ing shop­pers less bite for their buck.

Mul­ti­packs of orig­i­nal BBQ and Pizza Shapes and Tiny Ted­dies have been crunched from 10 bags to eight, a 20 per cent drop, but the rec­om­mended re­tail price has not budged from $ 3.99. That works out at 50c per in­di­vid­ual pack, com­pared with 40c be­fore.

Mini choc chip cook­ies are down from eight packs to seven, and the rec­om­mended re­tail price is still $ 3.99.

Arnott’s said while some 10 packs had moved to eight packs, larger packs of 12 or 15 had also been in­tro­duced.

The na­tion’s big­gest bis­cuit maker blamed soar­ing en­ergy costs for its re­duced packs.

“As with all busi­nesses, from time to time it is nec­es­sary for us to re­view the prices of our prod­ucts. Re­cent in­creases in en­ergy costs mean costs across our Aus­tralian bak­eries are higher,” spokes­woman Nicky Thom­son said.

Choice spokesman Tom God­frey said keep­ing the price the same while re­duc­ing prod­uct amount was “an all too com­mon mar­ket­ing trick”.

An­gry shop­pers have taken to so­cial me­dia to com­plain.

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