City cashes in on events

Townsville Bulletin - - NEWS - BET­TINA WAR­BUR­TON

TOWNSVILLE’S econ­omy is set for a multi- mil­lion- dol­lar boost this week­end as the city hosts a num­ber of ma­jor events.

Townsville En­ter­prise ex­ec­u­tive man­ager tourism and events Brid­get Woods said this week­end was one of the “piv­otal week­ends” for the city when it came to host­ing events.

“This week­end is an im­por­tant one in terms of the num­ber of peo­ple that visit the city be­cause of the events held here,” she said. “It’s a fan­tas­tic mix of cul­tural and sport­ing events.”

Some of the events held in Townsville in­clude the Aus­tra- lian Fes­ti­val of Cham­ber Mu­sic, Strand Ephemera, the pop- up North Queens­land arts fes­ti­val, the Townsville Cup and the Mag­netic Is­land to Townsville Open Wa­ter Swim.

Also, nearly 400 del­e­gates will de­scend on the city for the Aus­tralian La­bor Party State Con­fer­ence, which is ex­pected to in­ject $ 350,000 into the lo­cal econ­omy. Ms Woods said the cham­ber mu­sic fes­ti­val alone gen­er­ated over 10,000 room nights for the re­gion dur­ing the 10- day event.

“We know that the av­er­age per­son at­tend­ing an event in Townsville from out of the re­gion in­jects about $ 254. That’s the eco­nomic im­pact of event vis­i­tors,” she said.

Me­cure Inn ho­tel man­ager Steve Well­steed said the most suc­cess­ful week­ends of the year for the ac­com­mo­da­tion in­dus­try were event driven.

“The more events and the more strate­gi­cally timed events the higher the vis­i­ta­tion is,” he said. “July and Au­gust are, though, tra­di­tion­ally very strong months of the year.”

Townsville Cham­ber of Com­merce pres­i­dent Troy Popham said many busi­nesses in the city had al­ready ex­pe­ri­enced an in­flux of vis­i­tors.

Townsville Mayor Jenny Hill said events such as Strand Ephemera and the Aus­tralian Fes­ti­val of Cham­ber Mu­sic were amaz­ing ways to show­case Townsville.

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