Focus on junk food toy lures
PUBLIC health experts are leading a renewed push to stop toy giveaways with junk food aimed at children.
A study of 900 Australian children aged 5- 9 published in journal Appetite has revealed kids are more likely to choose a fast- food meal that comes with a free movie character toy.
“Children believed the meal with the toy looked better, would taste better, and that they would feel happier if their parents bought them the meal,” said Helen Dixon, study author and Cancer Council Victoria’s Senior Research Fellow. Dr Dixon says fastfood chains should instead be promoting healthier foods to children.