Fo­cus on junk food toy lures

Townsville Bulletin - - NEWS -

PUBLIC health ex­perts are lead­ing a re­newed push to stop toy give­aways with junk food aimed at chil­dren.

A study of 900 Aus­tralian chil­dren aged 5- 9 pub­lished in jour­nal Ap­petite has re­vealed kids are more likely to choose a fast- food meal that comes with a free movie char­ac­ter toy.

“Chil­dren be­lieved the meal with the toy looked bet­ter, would taste bet­ter, and that they would feel hap­pier if their par­ents bought them the meal,” said He­len Dixon, study author and Can­cer Coun­cil Vic­to­ria’s Se­nior Re­search Fel­low. Dr Dixon says fast­food chains should in­stead be pro­mot­ing health­ier foods to chil­dren.

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