Townsville Bulletin - - NATION - AMY PRICE

SHE makes an en­vi­able liv­ing post­ing glam­orous pho­tos from some of the world’s most ex­otic lo­ca­tions to her two mil­lion In­sta­gram fol­low­ers, but it’s not easy.

Pia Muehlen­beck ( pic­tured), a Gold Coast lawyer turned travel blog­ger, in­sists her beach- hop­ping life is hard work.

“I work more hours now than I did as a lawyer,” she says in the Septem­ber is­sue of Cos­mopoli­tan, which comes out to­day.

“When it’s your own busi­ness, it’s hard to fig­ure out when to switch off.”

Muehlen­beck, 26, is lead­ing the pack of mil­len­ni­als turn­ing so­cial me­dia into a busi­ness em­pire as she trav­els the world with her part­ner Kane Vato, reg­u­larly at­tract­ing more than three mil­lion views on her YouTube travel videos.

She has also turned her hand to de­sign, launch­ing the lux­ury sports­wear brand SLINKII last year.

“We don’t take any of this for granted,” Muehlen­beck told the mag­a­zine.

“I’m lucky we are such a so­cial me­dia- ob­sessed world right now. Be­ing in the right place at the right time is a big part of it. But also, Kane and I are both very busi­ness- minded.

“While our friends were out on a Sun­day hav­ing cock­tails, we would be out cre­at­ing con­tent,” she said.

Muehlen­beck ap­pears on the cover of Cos­mopoli­tan with In­sta­gram stars Lau­ren Cur­tis and Kayla Itsines, who made a to­tal of $ 46 mil­lion last year, ac­cord­ing to the 2016 BRW Young Rich List.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.