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Kelly Slater, Quik­sil­ver – 2008

Tracks - - Fix -

The con­tem­po­rary Kelly Slater is in­tent on carv­ing a fu­ture, which sees him di­rectly in con­trol of the brands he rep­re­sents. In 2015 he of­fi­cially launched his own fash­ion la­bel Outer­known and also ac­quired a con­trol­ling share in Firewire surf­boards. At the end of 2015 Kelly gave Adri­ano De Souza less than 24 hrs to en­joy his world ti­tle lime­light be­fore re­leas­ing the eye-pop­ping clip of the KS wave pool. A lit­tle over a year later he sold a ma­jor stake in his tube pond to the WSL. De­spite all these en­tre­pre­neur­ial for­ays, Kelly’s le­gacy will al­ways be in­ter­twined with Quik­sil­ver – a brand he en­joyed a re­la­tion­ship with for al­most a quar­ter of a cen­tury. Ac­cord­ing to Salts and Suits by Phil Jar­ratt, 18-year-old Kelly signed a deal with Quik­sil­ver in 1990 for $320 000 – a fig­ure which no doubt ap­pre­ci­ated sig­nif­i­cantly over time. The ad­ja­cent im­age ran on the out­side back cover of the De­cem­ber 2008 is­sue of Tracks after Kelly won his ninth world ti­tle. In 2014, sight­ing his de­sire to start a brand “that com­bines my love of clean liv­ing, re­spon­si­bil­ity and style” Kelly sev­ered ties with Quik­sil­ver, a com­pany he once re­ferred to as “kind of a fam­ily.”

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