Hel­loworld plans NZ roll­out

Travel Bulletin - - STATE OF THE INDUSTRY -

Plans for the New Zealand ex­pan­sion of the Hel­loworld brand are well un­der way, with the NZ op­er­a­tion now led by Si­mon Mckear­ney who con­firmed that there will be 61 fully branded stores to be up­dated with the Hel­loworld brand early this year. Most of those were pre­vi­ously Har­vey World Travel out­lets, along with a hand­ful from United Travel, with most of the for­mer United mem­bers switch­ing to First Travel Group. The change will also see Stella NZ’S in­de­pen­dent and “bro­ker” net­work mem­bers be­come part of the Hel­loworld af­fil­i­ate model, with Mckear­ney say­ing this means the brand will present as a “fam­ily” of more than 265 busi­nesses across NZ. “Our in­dus­try is no longer a cookie cut­ter of­fer­ing, but the trick is in con­nect­ing the com­plete spec­trum to­gether within one brand,” he said, em­pha­sis­ing that there is “safety in num­bers”. Mckear­ney said Hel­loworld NZ was re-en­gi­neer­ing its busi­ness to “recog­nise the needs of its mem­bers and the part they play in a value chain for their clients”. with the an­nounce­ment late last year that it would ac­quire FRHI Hold­ings lim­ited, the par­ent com­pany of the Fair­mont, Raf­fles and Swis­so­tel brands. The mas­sive deal will ex­pand the Ac­corho­tels port­fo­lio by 155 prop­er­ties, in­clud­ing 40 cur­rently in de­vel­op­ment, with ceo Se­bastien Bazin de­scrib­ing the move as a “great step for­ward” for the com­pany, of­fer­ing “ro­bust and global lead­er­ship in lux­ury ho­tels”. The pur­chase will see a sig­nif­i­cant in­crease in Middle East­ern in­ter­ests in Ac­corho­tels. Along with a US$840 mil­lion cash pay­ment, new shares in Ac­corho­tels will be is­sued to the FRHI ven­dors, see­ing the Qatar In­vest­ment Au­thor­ity end up with 10.5% of the com­pany while the King­dom Hold­ing Au­thor­ity of Saudi Ara­bia will hold 5.8%.

Our in­dus­try is no longer a cookie cut­ter of­fer­ing, but the trick is in con­nect­ing the com­plete spec­trum to­gether brand’ within one

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