Nat Geo Jour­neys A hit

Travel Bulletin - - SMALL GROUP TOURING -

G Ad­ven­tures ’ newly launched Na­tional Geo­graphic Jour­neys is prov­ing to be a huge suc­cess so far for the com­pany. The pro­gram has only been rolled out in Aus­tralia for a month and al­ready the num­bers have been in­cred­i­ble, ac­cord­ing to founder Bruce Poon Tip. The part­ner­ship took two years to nail down af­ter Na­tional Geo­graphic ap­proached G Ad­ven­tures in early 2014. The pub­lish­ing gi­ant had of­fered tours in the past, but its round-theworld jet trips were priced at $200,000, and thus out of price range for the ma­jor­ity of Na­tional Geo­graphic’s huge 40 mil­lion mem­bers and 700 mil­lion au­di­ence who ac­cess the brand each month. Na­tional Geo­graphic was keen to make the brand more ac­ces­si­ble, and Poon Tip said G Ad­ven­tures is the “per­fect com­pany to tell Na­tional Geo­graphic’s story”. The range of Na­tional Geo­graphic Jour­neys in­cludes 70 trips and 5,000 de­par­tures, with Na­tional Geo­graphic giv­ing G Ad­ven­tures ac­cess to re­search sta­tions, ex­perts and sci­en­tists all pre­vi­ously off lim­its apart from with cruise op­er­a­tor and part­ner Lind­blad Ex­pe­di­tions.

Photo: G Ad­ven­tures

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