Shop­ping evolves at Trav­el­port

Travel Bulletin - - TECHNOLOGY -

Trav­el­port last month cel­e­brated a mile­stone, mark­ing three years since the launch of its air­line mer­chan­dis­ing tech­nol­ogy. Since then the sys­tem has been adopted by more than 150 air­lines around the world, with re­cent ad­di­tions in­clud­ing Bri­tish Air­ways, Ibe­ria, Scan­di­na­vian Air­lines and Jet­blue. The sys­tem of­fers Ag­gre­gated Shop­ping which in­te­grates low-cost car­ri­ers with tra­di­tional air­lines on a sin­gle dis­play to en­able easy com­par­i­son; An­cil­lary Ser­vices, used by travel con­sul­tants to sell the widen­ing ar­ray of add-on prod­ucts such as checked bag­gage, ex­tra leg room, lounge passes and more; plus Rich Con­tent and Brand­ing which of­fers the abil­ity for air­lines to fea­ture their full range of prod­ucts via GDS, with de­tailed prod­uct de­scrip­tions and im­agery and bun­dled fare fam­i­lies. The tech­nol­ogy firm isn’t rest­ing on its lau­rels, with the suite con­tin­u­ing to de­velop apace. Re­cent en­hance­ments have seen Trav­el­port add the ca­pa­bil­ity for air­lines to make tai­lored or per­son­alised of­fers to both in­di­vid­ual travel agen­cies and/or their cor­po­rate clients. Ex­am­ple uses in­clude Air In­dia, which is al­low­ing Uk-based travel agents to of­fer busi­ness class clients limou­sine air­port trans­fers, as well as TAM Air­lines which en­ables agents to sell econ­omy cus­tomers passes to use the Bri­tish Air­ways busi­ness class lounge at LHR Ter­mi­nal 3. Derek Sharp, Trav­el­port Se­nior Vice Pres­i­dent and Manag­ing Di­rec­tor for Air Com­merce, said he was thrilled that 150 car­ri­ers had al­ready adopted the sys­tem, demon­strat­ing the value they see in Trav­el­port’s tech­nol­ogy as a driver of ad­di­tional rev­enues per seat and to de­tail the dif­fer­en­ti­ated prod­ucts and ser­vices they of­fer. Sharp said Trav­el­port’s air­line mer­chan­dis­ing tech­nol­ogy sees the com­pany “lead the in­dus­try by a con­sid­er­able mar­gin. The new de­vel­op­ments that en­able per­son­alised, tai­lored of­fers to in­di­vid­ual cor­po­ra­tions and travel agen­cies il­lus­trate the fur­ther ex­e­cu­tion of our strat­egy to change our re­la­tion­ship with air­lines to de­liver higher value”.

Re­cent en­hance­ments have seen Trav­el­port add the ca­pa­bil­ity for air­lines to make tai­lored or per­son­alised of­fers to both in­di­vid­ual travel agen­cies and/or their clients’ cor­po­rate

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