Groups drive new A&K busi­ness

Travel Bulletin - - EGYPT -

Aber­crom­bie & Kent staff have no­ticed a cu­ri­ous trend in re­cent months – the ad­di­tion of a num­ber of new post­codes to the lux­ury op­er­a­tor’s cus­tomer base. The com­pany is at­tribut­ing the growth in its mar­ket pen­e­tra­tion to the ad­di­tion of small group tours to the port­fo­lio, which is in­tro­duc­ing clients from new seg­ments – who once ex­pe­ri­enc­ing the A&K of­fer­ing are likely to con­tinue to ex­plore the rest of the port­fo­lio. A case in point is A&K’S Egypt prod­uct. The com­pany has tra­di­tion­ally taken its up­mar­ket clients to the in­trigu­ing des­ti­na­tion, and manag­ing di­rec­tor Su­jata Raman told trav­elbul­letin she is keen to con­tinue sup­port­ing the com­pany’s ground oper­a­tors in Egypt who have ex­pe­ri­enced mas­sive dis­rup­tion to their lives and in­comes due to the Arab Spring rev­o­lu­tion. This year A&K has re­leased a week-long pri­vate jour­ney, priced from just $3,970 per per­son which in­cludes all the high­lights of Cairo such as the pyra­mids, the Sphinx, the Egyp­tian Mu­seum of An­tiq­ui­ties and the Mummy Room – along with lux­ury ac­com­mo­da­tion at Fair­mont Nile City Ho­tel. But that’s not all – a three-night Nile cruise fol­lows aboard the lux­ury Sanc­tu­ary Sun Boat IV from which guests can ex­pe­ri­ence all the splen­dour of tem­ples and tombs be­tween Aswan and Luxor. In­ter­pre­ta­tion is pro­vided by an A&K Egyp­tol­o­gist, with Raman say­ing trav­ellers to Egypt at the mo­ment can “see the coun­try at its friendly best and have the sights to them­selves”. The seven-day Trea­sures of Egypt tour cost also in­cludes in­ter­nal flights from Cairo to Aswan and from Luxor to Cairo, as well as small group ex­cur­sions dur­ing the cruise. Along with the group tour of­fer­ings A&K is con­tin­u­ing to see de­mand for its main­stream be­spoke tours this year, with the “core prod­uct per­form­ing ex­tremely well,” Raman said. And for a truly up­mar­ket ex­pe­ri­ence the visit to Aus­tralia of the Aber­crom­bie & Kent pri­vate jet last year gave an in­sight into the in­dul­gent tour­ing op­tion which costs about US$100,000 per per­son for a three week multi-stop world­wide holiday for up to 50 pas­sen­gers all in First Class lux­ury. Hav­ing es­tab­lished a New Zealand of­fice just last year and with the lo­cal busi­ness also in­clud­ing an ex­ten­sive port­fo­lio of shore ex­cur­sion op­er­a­tions on be­half of a va­ri­ety of cruise lines, Aber­crom­bie & Kent has now been op­er­at­ing in Aus­tralia for three decades.

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