Busi­ness events news

Travel Bulletin - - CONTENTS -

“There’s more than enough busi­ness to go around”, is the po­si­tion Mel­bourne’s events in­dus­try is tak­ing on the open­ing of ICC Syd­ney. “I think it’s fair to say that Syd­ney’s healthy and we’re healthy, there are a lot of op­por­tu­ni­ties for the both of us,” Mel­bourne Con­ven­tion Bureau Chief Ex­ec­u­tive Karen Bolinger told trav­elbul­letin at AIME. “I think it’ll be com­pet­i­tive for a short pe­riod of time but I think that’ll dis­si­pate over time and I think that Aus­tralia stands to ben­e­fit, [more com­pe­ti­tion] makes it healthy.” Peter King, Chief Ex­ec­u­tive, Mel­bourne Con­ven­tion & Ex­hi­bi­tion Cen­tre (MCEC) echoed Bolinger’s sen­ti­ments, in­sist­ing events will nat­u­rally ro­tate through cities such as Syd­ney, Mel­bourne and Bris­bane. The next cou­ple of years are set to be com­pet­i­tive from an in­ter­na­tional per­spec­tive, with King pre­dict­ing there will be a dif­fer­en­ti­a­tion in the mar­ket. “Syd­ney will at­tract a lot of Asian-in­cen­tive type of busi­ness, but we won’t do as much of that,” he told trav­elbul­letin. The MCEC is hardly scroung­ing for busi­ness and seems to be in­stead burst­ing at the seams. “Our big­gest chal­lenge on a daily ba­sis is fit­ting in our busi­ness… we just phys­i­cally can’t do much more than we’re cur­rently do­ing,” King said. “The di­ver­sity of events we do here is prob­a­bly much greater than was ever con­tem­plated when the places were orig­i­nally built.” To cater for the vol­ume and di­ver­sity of events, the MCEC will soon start con­struc­tion on a $210 mil­lion dol­lar ren­o­va­tion which will see the cen­tre’s foot­print in­crease by about 25%. “[The events in­dus­try is] a re­ally vi­brant busi­ness and I think… the need to meet faceto-face is just get­ting stronger and stronger and there mightn’t be quite as many big mega-events but there’s a mas­sive amount of events that are gen­er­at­ing other events and other meet­ing usages,” King added. MCEC is reap­ing the ben­e­fits of a thriv­ing in­dus­try and has achieved the highest rev­enue and best op­er­at­ing profit – for three years run­ning. Last year the cen­tre un­der­went a re­struc­ture, bulk­ing up the or­gan­i­sa­tion by 30-odd new staff to rein­vig­o­rate the busi­ness. “Peo­ple ques­tion as to why, when you’re at your peak, would you con­sider al­ter­ing? But we’ve got a longer-term plan than a three-, four-, five-year hori­zon that we look to­ward and we’re de­ter­mined to be the best in the busi­ness, so even though the busi­ness is in great shape, we need to con­tin­u­ally evolve it.” As for the fu­ture, King is con­fi­dent. “We’ve got the next 30 years of rev­enues planned out and the num­bers are very strong and we don’t see any rea­son to think they’re not go­ing to re­main that way at the mo­ment.”

I think it’ll be com­pet­i­tive for a short pe­riod of time but I think that’ll dis­si­pate over time and I think that Aus­tralia stands ben­e­fit’ to Karen Bolinger, chief ex­ec­u­tive Mel­bourne Con­ven­tion Bureau

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.