Tech­nol­ogy

Travel Bulletin - - CONTENTS -

Amadeus has a vision for the global ac­com­mo­da­tion in­dus­try – to rev­o­lu­tionise the soft­ware be­hind ev­ery as­pect of ho­tel op­er­a­tions in the same way it has driven change in the avi­a­tion sec­tor. Amadeus’ Altéa suite, now used by scores of car­ri­ers across the globe such as Qan­tas, Sin­ga­pore Air­lines, Lufthansa and Fin­nair, has pi­o­neered the con­cept of “soft­ware as a ser­vice” al­low­ing on-de­mand ac­cess to a full suite of op­tions from reser­va­tions, tick­et­ing and air­port kiosks right through to de­par­ture con­trol and rev­enue man­age­ment. Amadeus Ho­tels, headed up glob­ally by Peter Wa­ters ( is cur­rently de­vel­op­ing a full suite of sim­i­lar prod­ucts which can be used by ho­tel man­agers, with a ma­jor launch cus­tomer in the form of In­tercon­ti­nen­tal Ho­tels Group which ex­pects to start a world­wide roll­out of its new Amadeus reser­va­tion and prop­erty man­age­ment sys­tem some­time next year. The next-gen­er­a­tion Guest Reser­va­tion Sys­tem (GRS) will utilise the first cloud-based com­mu­nity model for the ho­tel sec­tor, with IHG work­ing with Amadeus on the de­sign, func­tion­al­ity and evo­lu­tion of the sys­tem which will even­tu­ally re­place IHG’S in-house Holidex pro­pri­etary soft­ware. That’s on the ho­tel side, but Amadeus’ ac­com­mo­da­tion as­pi­ra­tions go much fur­ther, with the Amadeus Ho­tels plat­form al­ready of­fer­ing a huge va­ri­ety of con­tent and sim­pli­fied shop­ping for travel agents to help them find the right prop­erty for their client. The process has the prospect of be­ing sig­nif­i­cantly more com­plex than for air­lines, with a dis­tinct lack of stan­dards mean­ing Amadeus has worked hard to de­velop a plat­form for room de­scrip­tions and other op­tions. In or­der to fa­cil­i­tate a wide take-up of these new stan­dards Amadeus is pro­vid­ing de­tails to other providers to en­sure that the in­dus­try all “speak the same lan­guage” when it comes to de­vel­op­ing in­ter­faces to the open plat­form. Dur­ing a visit to Aus­tralia last month Wa­ters ex­panded on the vision, telling trav­elbul­letin about the flex­i­bilty of the plaftofm which of­fers in­ter­faces to a range of ac­com­mo­da­tion ag­gre­ga­tors in­clud­ing Aus­tralia’s Lido Group, Amadeus aims to pro­vide global distri­bu­tion for hote­liers, de­scrib­ing the sys­tem as the “ul­ti­mate ho­tel mar­ket­place”. “It em­pow­ers travel sell­ers by pro­vid­ing ac­cess to a world of prop­er­ties and room op­tions from one in­te­grated shop­ping

It em­pow­ers travel sell­ers by pro­vid­ing ac­cess to a world of prop­er­ties and room op­tions from one in­te­grated shop­ping win­dow’

win­dow,” Wa­ters said. The stan­dard­i­s­a­tion means travel con­sul­tants can com­pare and find clients the best rates for the right ho­tel no mat­ter what the des­ti­na­tion or style of travel, he added. The fully flex­i­ble sys­tem can be tai­lored to re­flect a range of busi­ness mod­els to man­age con­tent in real time at dif­fer­ent points of sale, such as com­mis­sion-based, net rates or con­tracted pric­ing de­pend­ing on who is book­ing. Wa­ters said Amadeus cur­rently of­fers more than 420,000 unique prop­er­ties across the globe, with Lido along­side other providers in­clud­ing HRS, The Ho­tel Net­work, Trav­el­cube, We­b­jet’s Sun­ho­tels, Des­ti­na­tions of the World and more. It’s been con­fig­ured to al­low ac­cess to a full range of rates too – such as pre­paid, post-paid, pro­mo­tional, ne­go­ti­ated and pri­vate tar­iffs along with costs for half- and full-board and even chil­drens’ pric­ing. Be­cause of the stan­dard­i­s­a­tion con­tent from all sources can be seam­lessly in­te­grated into a sin­gle for­mat within the plat­form, mak­ing com­par­i­son shop­ping quick and easy. There’s also a range of flex­i­ble pay­ment meth­ods and a num­ber of part­ner­ships for com­mis­sion remit­tance. Amadeus Ho­tels con­tin­ues the com­pany’s vision for the global travel ecosys­tem, bring­ing to­gether an ever-grow­ing host of ho­tel con­tent sup­pli­ers from many dif­fer­ent providers and chan­nels to pro­vide un­beat­able choice and flex­i­bil­ity for both leisure and busi­ness trav­ellers. Amadeus sim­ply aims to pro­vide the plat­form for ho­tel com­merce in what­ever form the in­dus­try wishes it to take.

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