CLIA View

Travel Bulletin - - CONTENTS - CLIA view Brett Jar­dine, com­mer­cial di­rec­tor CLIA Aus­trala­sia

A re­cent CLIA sur­vey of North Amer­i­can travel agents has brought some good news, with re­sults show­ing the agents are ex­pect­ing ‘no­table growth’ in the num­ber of cruises peo­ple take in 2016 as well as an in­crease in pas­sen­ger spend­ing. The find­ing is in line with CLIA Mem­ber Cruise Lines ex­pec­ta­tions of an­other good year, with 24 mil­lion pas­sen­gers ex­pected to take a cruise in 2016, up from 23 mil­lion in 2015. Ac­cord­ing to the CLIA sur­vey, 83% of Us-based travel agents ex­pect their sales vol­ume to in­crease in the com­ing year. The re­port also showed that both ocean and river cruising are ex­pe­ri­enc­ing a greater in­crease in book­ings than other seg­ments of the travel in­dus­try. Sig­nif­i­cantly, the sur­vey in­di­cated that more multi-gen­er­a­tional fam­i­lies were em­bark­ing on cruises - a trend that ben­e­fits the cruise in­dus­try long term as the cruise habit will be­come in­grained in younger con­sumers. This is all great news for the very ma­ture North Amer­i­can mar­ket, and I’m pleased to say we are also see­ing sim­i­lar pos­i­tive trends from around Aus­tralia and New Zealand. The in­ter­est that re­tail agents have in se­cur­ing their share of the boom­ing cruise mar­ket con­tin­ues to surge. In or­der to cap­ture the con­tin­ued con­sumer in­ter­est in cruising, travel agents across Aus­tralia can cash in by ac­tively pro­mot­ing their CLIA Ac­cred­i­ta­tion cre­den­tials. Be­ing en­dorsed by the cruise in­dus­try body as a spe­cial­ist in your field will de­liver a sig­nif­i­cant ad­van­tage in your lo­cal ef­forts to cap­ture mar­ket share. Whether you’re vis­it­ing a hair­dresser or us­ing a plumber, we all like to feel that our needs are be­ing taken care of by a qual­i­fied pro­fes­sional. If you are a CLIA Ac­cred­ited Cruise Ex­pert, you should tell as many peo­ple as you can about your skills. Demon­strate that you are en­dorsed by CLIA us­ing your cur­rent cer­ti­fi­ca­tion – you will be sur­prised at how pow­er­ful this is. If you are not a CLIA Mem­ber and don’t have ac­cred­ited staff, you are un­nec­es­sar­ily giv­ing your own com­peti­tors a huge ad­van­tage. CLIA’S On­line Learn­ing Academy fea­tures an ex­ten­sive range of cruise mo­d­ules de­vel­oped by CLIA Train­ing and Devel­op­ment Man­ager Peter Kol­lar. Peter spent 10 years at sea and holds a de­gree in ed­u­ca­tion, so is the per­fect per­son to help agents de­velop their cruise knowl­edge. With CLIA train­ing now avail­able on­line 24/7 it’s eas­ier than ever be­fore to build your cruise knowl­edge - and build your busi­ness. We look for­ward to wel­com­ing you on­board.

Be­ing en­dorsed by the cruise in­dus­try body as a spe­cial­ist in your field will de­liver a sig­nif­i­cant ad­van­tage’

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