A recent CLIA survey of North American travel agents has brought some good news, with results showing the agents are expecting ‘notable growth’ in the number of cruises people take in 2016 as well as an increase in passenger spending. The finding is in line with CLIA Member Cruise Lines expectations of another good year, with 24 million passengers expected to take a cruise in 2016, up from 23 million in 2015. According to the CLIA survey, 83% of Us-based travel agents expect their sales volume to increase in the coming year. The report also showed that both ocean and river cruising are experiencing a greater increase in bookings than other segments of the travel industry. Significantly, the survey indicated that more multi-generational families were embarking on cruises - a trend that benefits the cruise industry long term as the cruise habit will become ingrained in younger consumers. This is all great news for the very mature North American market, and I’m pleased to say we are also seeing similar positive trends from around Australia and New Zealand. The interest that retail agents have in securing their share of the booming cruise market continues to surge. In order to capture the continued consumer interest in cruising, travel agents across Australia can cash in by actively promoting their CLIA Accreditation credentials. Being endorsed by the cruise industry body as a specialist in your field will deliver a significant advantage in your local efforts to capture market share. Whether you’re visiting a hairdresser or using a plumber, we all like to feel that our needs are being taken care of by a qualified professional. If you are a CLIA Accredited Cruise Expert, you should tell as many people as you can about your skills. Demonstrate that you are endorsed by CLIA using your current certification – you will be surprised at how powerful this is. If you are not a CLIA Member and don’t have accredited staff, you are unnecessarily giving your own competitors a huge advantage. CLIA’S Online Learning Academy features an extensive range of cruise modules developed by CLIA Training and Development Manager Peter Kollar. Peter spent 10 years at sea and holds a degree in education, so is the perfect person to help agents develop their cruise knowledge. With CLIA training now available online 24/7 it’s easier than ever before to build your cruise knowledge - and build your business. We look forward to welcoming you onboard.
Being endorsed by the cruise industry body as a specialist in your field will deliver a significant advantage’