No river cruise stats

Travel Bulletin - - STATE OF THE INDUSTRY -

The in­te­gra­tion of the for­mer In­ter­na­tional Cruise Coun­cil Aus­trala­sia into the global CLIA or­gan­i­sa­tion has brought with it many ben­e­fits – but some lo­cal mem­bers of the

or­gan­i­sa­tion are likely to be very dis­ap­pointed at one out­come of the merger, which has seen river cruise fig­ures no longer col­lated as part of the much-an­tic­i­pated an­nual CLIA sta­tis­tics. The change is part of a glob­al­i­sa­tion of CLIA which wants to have its fig­ures di­rectly com­pa­ra­ble across re­gions – but ig­nores the huge sig­nif­i­cance of the river cruise busi­ness in Aus­tralia. Last year’s CLIA fig­ures re­ported that about 70,000 Aus­tralians trav­elled to Europe to un­der­take a river cruise – not far off the 100,000 or so who took a Euro­pean ocean voy­age. While river cruis­ing on a global scale is only a small blip on the radar for the ocean cruise gi­ants, clearly that is not the case in Aus­tralia where it en­joys a much more sig­nif­i­cant mar­ket share in terms of both pas­sen­ger num­bers and cruise spend­ing. Omit­ting river cruis­ing from the fig­ures looks to be short-sighted, im­pact­ing the rel­e­vance of CLIA to some of its most sup­port­ive Aus­tralian cruise line mem­bers. CLIA says it hopes to re­lease a “more de­tailed stand­alone river cruise re­port at a later date” – some­thing that is sure to be keenly awaited by the whole in­dus­try.

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