TA fish­ing for vis­i­tors

Travel Bulletin - - STATE OF THE INDUSTRY -

TOURISM Aus­tralia launched an en­hance­ment to its ‘Noth­ing like Aus­tralia’ cam­paign at last month’s Aus­tralian Tourism Ex­change, and this time it’s all about fish­ing. TA man­ag­ing di­rec­tor John O’sul­li­van told trav­el­bul­letin the move fol­lowed re­search which showed it was an area of “un­tapped tourism po­ten­tial,” with more than 300,000 in­ter­na­tional vis­i­tors throw­ing in a line last year, rep­re­sent­ing 5% of all in­bound tourists. “Fish­ing is one of Aus­tralia’s big­gest sports and leisure pas­times, but in­ter­na­tional aware­ness of just how much our coun­try has to of­fer in this area is some­thing we want to im­prove,” O’sul­li­van said. The ap­pear­ance at Aus­tralian Tourism Ex­change by Aus­tralian Hol­ly­wood su­per­hunk Chris Hemsworth also set many hearts-a-flut­ter. Hemsworth, whose grav­elly tones un­der­score Tourism Aus­tralia’s lat­est cam­paign col­lat­eral, turned up at the of­fi­cial ATE wel­come event where he gave a can­did pre­sen­ta­tion about his favourite hol­i­day spots in Aus­tralia.

Fish­ing is one of Aus­tralia’s big­gest sports and leisure pas­times

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