AN­TON LOEB

Car­ni­val Cruise Line Aus­tralia di­rec­tor of sales

Travel Bulletin - - COVER -

“NEVER, ever, al­low any­one to con­vince you to try a “tequila omelette,” is An­ton Loeb’s words of ad­vice for up-and-com­ers.

For those who aren’t clued in, a tequila omelette in­volves plac­ing a raw egg, com­plete with its shell in your mouth and chew­ing, be­fore adding a shot of tequila.

This rocker started out with a plan to go into ad­ver­tis­ing but like many, a hol­i­day – for An­ton, a back­pack­ing trip to Aus­tralia – changed it all. “I de­cided I wanted to work in the world of travel and I’ve never looked back,” he told trav­el­bul­letin.

The jour­ney be­gan with Con­tiki in South Africa as a BDM and af­ter “a cou­ple of in­sanely fun-filled years,” he moved into the na­tional sales man­ager role.

Op­por­tu­nity then saw An­ton tem­po­rar­ily out of the travel in­dus­try and to Aus­tralia, where he soon re­turned to his roots as a BDM with the Globus Fam­ily of Brands. Across a five year pe­riod he jumped to a state man­ager role and then onto na­tional sales man­ager be­fore de­cid­ing to ven­ture into the mys­ti­cal world of travel in­sur­ance with Cover-more, first as a na­tional ac­count man­ager and then head of sales.

In 2013 An­ton says he found his “long lost fam­ily of fun at Car­ni­val Cruise Line”, where he joined as di­rec­tor of sales. In his 16 years in the in­dus­try, the big­gest les­son he has learned is “lis­ten more than you talk. And to not fly to Lon­don with a one year old!”

He has seen con­stant ad­vances with tech­nol­ogy and so­cial me­dia adding ex­cit­ing new di­men­sions to the in­dus­try. “Ev­ery­one now has far more in­for­ma­tion eas­ily avail­able and ac­ces­si­ble at any time of the day and the abil­ity to share ex­pe­ri­ences across a wide num­ber of plat­forms,” he says.

Aside from the abil­ity to fore­cast the fu­ture and ad­vise if the sun will be shin­ing on a spe­cific date in two years’ time, An­ton be­lieves the most valu­able trait in the in­dus­try is hav­ing a gen­uine pas­sion for what you do.

“This is some­thing that can’t be taught, faked or done in half mea­sures.”

An­other handy hint is to “have clear goals on what you want your teams to achieve and com­mu­ni­cate them openly and reg­u­larly and don’t sweat the small stuff or get dis­tracted by things you can’t con­trol”.

First thing you do when you get into work: In the in­ter­est of pub­lic safety and for the ben­e­fit of those around me, I drink my cof­fee.

The next hot des­ti­na­tion: Any­where that’s in Game of Thrones or the Walk­ing Dead.

How you un­wind: Catch­ing up with friends, lis­ten­ing to mu­sic (prefer­ably heavy and loud) Most mem­o­rable mo­ment: Be­ing called a young gun af­ter all this time in the in­dus­try!

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