AUS­TRALIANS CRUIS­ING AROUND

Travel Bulletin - - CRUISE REPORT - CLIA VIEW Brett Jar­dine, gen­eral man­ager CLIA Aus­trala­sia

I’M PROB­A­BLY not the only one whose eyes glaze over at the word re­port. Too of­ten re­ports are dull and te­dious doc­u­ments, of­fer­ing very lit­tle ex­cite­ment to the reader. For­tu­nately that’s not the case for CLIA Aus­trala­sia’s Aus­tralian source mar­ket re­port. The an­nual re­port looks at how many Aus­tralians are cruis­ing around the world, where, when and for how long they are cruis­ing and then com­pares our place against other ma­jor source mar­kets. It plays an im­por­tant role in cre­at­ing aware­ness and in­ter­est in cruis­ing which is good for all of us. In­ter­est leads to de­mand, de­mand leads to more ships be­ing de­ployed to the re­gion, which means more choice. And with a well-ed­u­cated chain of travel con­sul­tants, cruise pas­sen­gers can be sure their needs will be met. And it’s a great read! This time last year we re­ported that the Aus­tralian mar­ket had cracked one mil­lion pas­sen­gers for the first time which is an achieve­ment that was de­liv­ered many years ear­lier than we once thought pos­si­ble. Whilst this was an impressive re­sult, the to­tal in­cluded both ocean and river cruise pas­sen­gers. Our 2015 source mar­ket re­port was pub­lished on May 26 and this year we have kept the fo­cus on ocean cruise pas­sen­ger num­bers only, with a view to re­leas­ing a more de­tailed stand-alone river cruise re­port at a later date. The good news is that we can re­port that we have once again bro­ken through the one mil­lion pas­sen­ger mark - how­ever this time we recorded 1,058,781 ocean cruise pas­sen­gers - with­out any river cruis­ing num­bers. In achiev­ing one mil­lion ocean cruise pas­sen­gers last year, the Aus­tralian mar­ket ex­pe­ri­enced a growth rate of 14.6 per cent which is the equiv­a­lent of 4.5 per cent of the Aus­tralian pop­u­la­tion tak­ing a cruise - the high­est mar­ket pen­e­tra­tion rate ever achieved by a ma­jor cruise re­gion. We of­ten talk about cruise ships be­ing a des­ti­na­tion in their own right. So it’s in­ter­est­ing to note that if you com­pare the num­ber of Aus­tralians trav­el­ling on a cruise last year with Aus­tralia’s short term de­par­ture sta­tis­tics, you find that cruis­ing at­tracted al­most as many Aus­tralians as In­done­sia. Of course cruis­ing is both an in­ter­na­tional and a do­mes­tic tourism des­ti­na­tion, but it’s in­ter­est­ing to see how the num­bers com­pare. Our Kiwi cousins also recorded dou­ble digit growth with 66,152 New Zealan­ders tak­ing an ocean cruise, rep­re­sent­ing 10% growth, al­beit from a rel­a­tively small base. Cruise pas­sen­gers from all over the world now ex­ceed 23 mil­lion, with Aus­tralia ranked fourth (equal with China) in terms of ac­tual mar­ket size be­hind the USA, Ger­many and the United King­dom. If you’d like to find out more, head to our web­site www.cruis­ing.org.au to down­load a copy of our new 2015 re­port.

Cruis­ing at­tracted al­most as many In­done­sia’ Aus­tralians as

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