UTS re­search­ing busi­ness events in­tan­gi­bles

Travel Bulletin - - TECHNOLOGY -

Syd­ney’s Univer­sity of Tech­nol­ogy is lead­ing a global project to mea­sure the “longer term in­tan­gi­ble ben­e­fits of busi­ness events”. The study has been com­mis­sioned by the Joint Meet­ings In­dus­try Coun­cil, the global um­brella or­gan­i­sa­tion of meet­ings sec­tor as­so­ci­a­tions which is call­ing on its mem­bers to nom­i­nate case stud­ies for in­clu­sion. JMIC ex­ec­u­tive direc­tor Rod Cameron said the project would “an­swer the whole ques­tion of how to de­velop tools that are go­ing to help gov­ern­ments make de­ci­sions around in­vest­ment and pol­icy as it re­lates to the in­dus­try...you need to be able to point to a whole range of out­comes that are go­ing to be of ben­e­fit to the com­mu­nity”. As well as the value of busi­ness trans­ac­tions aris­ing from the event lega­cies could even in­clude med­i­cal or tech­nol­ogy ad­vance­ments.

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