UTS researching business events intangibles
Sydney’s University of Technology is leading a global project to measure the “longer term intangible benefits of business events”. The study has been commissioned by the Joint Meetings Industry Council, the global umbrella organisation of meetings sector associations which is calling on its members to nominate case studies for inclusion. JMIC executive director Rod Cameron said the project would “answer the whole question of how to develop tools that are going to help governments make decisions around investment and policy as it relates to the industry...you need to be able to point to a whole range of outcomes that are going to be of benefit to the community”. As well as the value of business transactions arising from the event legacies could even include medical or technology advancements.