MALAYSIA AIR­LINES Q2 PROGRESS

Travel Bulletin - - MALAYSIA -

MALAYSIA Air­lines has recorded con­tin­ued progress over the sec­ond quar­ter of 2016 with a promis­ing out­look mov­ing into the third quar­ter. As ex­pected, the sec­ond quar­ter was weaker due to sea­son­al­ity with rev­enue down, a result of the soft de­mand dur­ing Ra­madan. Whilst over­all load fac­tor was softer, do­mes­tic travel loads im­proved. The group ex­pects to record a loss for the whole fis­cal year of 2016 but a sig­nif­i­cantly smaller one than ini­tially bud­geted for at the be­gin­ning of the year, and ahead of the turn­around plan for the air­line to be sus­tain­ably prof­itable by 2018. The car­rier’s punc­tu­al­ity re­mained sta­ble dur­ing the pe­riod, reach­ing a year-to-date level of 82% for punc­tu­al­ity. The on-time per­for­mance ra­tio was, how­ever, mainly af­fected by ex­ter­nal fac­tors, such as de­lays in im­mi­gra­tion pro­cess­ing and in­fra­struc­ture con­straints at KLIA. Par­tic­u­larly pleas­ing for the air­line was the in­crease in over­all cus­tomer sat­is­fac­tion as a result of prod­uct en­hance­ments. These in­cluded the newly re­vamped mo­bile app and the new “dine any­time” ser­vice, en­abling First and Busi­ness class cus­tomers to en­joy their meals at their con­ve­nience. Up­grades to the air­line’s Econ­omy class were also well re­ceived with the in­tro­duc­tion of larger pro­tein por­tions for in-flight meals. When look­ing at fleet en­hance­ments a fur­ther two Air­bus A350-900 were leased in the quar­ter for de­liv­ery in 2018 and con­struc­tion started in June at Air­bus in Toulouse of the first of six new Air­bus A350900 air­craft, to be de­liv­ered in Oc­to­ber 2017. Malaysia Air­lines has a new rev­enue man­age­ment plan in place to in­ten­sify its sales and mar­ket­ing ef­forts in the sec­ond half of the year. The air­line will also be en­gag­ing with travel agents, a key tar­get au­di­ence in Malaysia.

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