EEAA View

Joyce Di­mas­cio, chief ex­ec­u­tive Ex­hi­bi­tion and Event As­so­ci­a­tion of Aus­trala­sia

Travel Bulletin - - CONTENTS -

The Busi­ness Events sec­tor is an im­por­tant driver of the na­tional econ­omy and I have spent many years spear­head­ing the en­gage­ment with Gov­ern­ment about the im­por­tance of our sec­tor. A lot of what I do on be­half of our in­dus­try is to com­mu­ni­cate to a broad range of stake­hold­ers why it is im­por­tant to have a vi­brant Busi­ness Events sec­tor. In the Fed­eral Gov­ern­ment en­vi­ron­ment, it’s a case of steady and slow wins the race as no Gov­ern­ment or Op­po­si­tion ap­pears to be in favour of pour­ing money into pro­grams that specif­i­cally sup­port our sec­tors. We must keep up the en­gage­ment, con­tin­u­ally mak­ing the busi­ness case for why it is im­por­tant to cre­ate a busi­ness and pol­icy en­vi­ron­ment that al­lows our sec­tor to pros­per. It’s been more than five years since I joined EEAA and in that time we have made tremen­dous strides for­ward ad­vo­cat­ing for the whole Busi­ness Events in­dus­try. It’s been a steady path fo­cussed on build­ing the pro­file of our in­dus­try, our mem­bers and of course our As­so­ci­a­tion. We’ve reached an im­por­tant mile­stone at EEAA – we are in sound fi­nan­cial shape, we a fo­cussed and highly re­spected in the most se­nior lev­els of Gov­ern­ment and busi­ness. To­day, we are well on our way to be the strong­est mem­ber-based voice for the Busi­ness Events sec­tor. Next month, I will be on stage at the 2016 Aus­tralian Cham­ber Busi­ness Lead­ers Sum­mit in Can­berra along with lead­ers from po­lit­i­cal and busi­ness life. This sig­nals an­other ma­jor break­through for our in­dus­try. In the great­est cir­cles of in­flu­ence, we have made our way from the pe­riph­ery to the cen­tre – from one-way mes­sages and com­mu­ni­ca­tions, to di­a­logue and re­la­tion­ship build­ing. Through our ad­vo­cacy cam­paigns, we have achieved the high­est lev­els of Gov­ern­ment, busi­ness and in­dus­try en­gage­ment. For ex­am­ple, the EEAA has been sup­ported by state and fed­eral gov­ern­ments in each of its events and ini­tia­tives held this year, as well as firstever in­volve­ment from busi­ness lead­ers, such as the Aus­tralian Cham­ber of Com­merce and In­dus­try’s CEOS, James Pear­son and Kate Car­nell be­fore him. Ear­lier this month we wel­comed Tourism Aus­tralia to our Young Stars Pro­gram as the in­au­gu­ral Platinum Part­ner, and in June former Sen­a­tor Richard Col­beck and NSW Par­lia­men­tary Sec­re­tary Jonathan O’dea joined our Lead­ers Fo­rum and the first world­wide Global Ex­hi­bi­tions Day ef­fort, to name a few. As proud as we are of our achieve­ments we also know that our job is not done. We have an am­bi­tious agenda ahead of us. In the com­ing year, EEAA hopes to mir­ror the suc­cess it has had in pro­mot­ing the Power of Ex­hi­bi­tions to drive the econ­omy in a new phase of the cam­paign, which will pro­mote the Power of Ex­hi­bi­tions as a valu­able and pow­er­ful mar­ket­ing chan­nel. It’s a new au­di­ence and a big chal­lenge. Mean­while, we have a full plate over the next cou­ple of months as we near year’s end. We are re­vamp­ing our on­line shopfront and mem­ber por­tal, have made our call for sub­mis­sions for our an­nual Awards for Ex­cel­lence and are head­long into plan­ning for our an­nual con­fer­ence at the end of the year. Cer­tainly, our job is not done be­cause com­pla­cency is not in our DNA. We will con­tinue to work hard to en­sure the Busi­ness Events sec­tor has a strong As­so­ci­a­tion that is ef­fec­tive and fo­cussed.

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