What ICC Syd­ney means

Travel Bulletin - - BROCHURES -

Syd­ney is a mag­nif­i­cent city that in­ter­na­tional trav­ellers dream of vis­it­ing for both busi­ness and leisure. It pro­vides a truly unique of­fer­ing of golden beaches, iconic at­trac­tions, and a bur­geon­ing knowl­edge econ­omy through its es­teemed re­search, sci­en­tific and tech­nol­ogy com­mu­ni­ties. I’m pleased to re­port that Syd­ney’s global mag­netism is set to in­ten­sify even fur­ther from De­cem­ber, thanks to the open­ing of In­ter­na­tional Con­ven­tion Cen­tre Syd­ney (ICC Syd­ney), Aus­tralia’s premier con­ven­tion, ex­hi­bi­tion and en­ter­tain­ment precinct. ICC Syd­ney is the $1.5 bil­lion cen­tre­piece of an AU$3.4 bil­lion trans­for­ma­tion of Dar­ling Har­bour. It is ex­pected to pro­vide at least $5 bil­lion dol­lars in eco­nomic ben­e­fit to New South Wales over the next 25 years, and will play a piv­otal role in in­creas­ing the city and coun­try’s mar­ket-share of the busi­ness events in­dus­try. Some of the most cov­eted events in the world have al­ready cho­sen ICC Syd­ney as their fu­ture host, in­clud­ing the likes of Si­bos, Reed Gift Fairs and Amway China. Dur­ing Si­bos alone, more than 8,000 in­ter­na­tional del­e­gates are ex­pected to visit Syd­ney, in­ject­ing up to $50 mil­lion into the lo­cal econ­omy. Busi­ness events are a ma­jor eco­nomic driver for our na­tion across the board, as tens of mil­lions of na­tional and in­ter­na­tional del­e­gates at­tend busi­ness events across Aus­tralia ev­ery year, and gen­er­ate bil­lions in di­rect ex­pen­di­ture. This pos­i­tive fi­nan­cial im­pact is not limited to any one venue. Lo­cal ho­tels re­ceive a huge boost in se­cured book­ings while the rest of the city en­joys in­creased pa­tron­age to restau­rants, shops, theatres, and other tourist at­trac­tions from vis­it­ing del­e­gates. In even bet­ter news, these par­tic­u­lar vis­i­tors tra­di­tion­ally spend more than six times that of their tra­di­tional leisure coun­ter­parts. Con­ven­tion cen­tres play an im­por­tant role as the in­ter­face be­tween tourism and knowl­edge economies, and ICC Syd­ney has been built from the ground up to help un­der­pin Syd­ney’s prime po­si­tion on the in­ter­na­tional stage. Ca­ter­ing to events big and small, the in­te­grated of­fer­ing in­cludes five star con­ven­tion and ex­hi­bi­tion cen­tres, 8,000m2 of meet­ing room space, the largest pur­pose-built Grand Ballroom in the re­gion, a 5,000m2 open air event deck, and three in­di­vid­ual the­atre spa­ces, in­clud­ing the 8,000 seat ICC Syd­ney The­atre, which houses Aus­tralia’s big­gest stage area. Along­side state-of-the-art fa­cil­i­ties, ICC Syd­ney will pro­vide ser­vice ex­cel­lence across the board, in­clud­ing a su­pe­rior din­ing and be­spoke event de­signs that will en­sure more and more vis­i­tors grace our shores for decades to come. We are see­ing this con­fi­dence re­flected through in­creas­ing lev­els of sup­por t and busi­ness en­quiries. In fact, over 400 events have al­ready been se­cured to date. It is with­out doubt one of the most ex­cit­ing pro­jects to take place in our city for a long time and I am very much look­ing for­ward to for­mally wel­com­ing you to the new face of Syd­ney at the end of the year.

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