New LATAM do­mes­tic travel model

Travel Bulletin - - ISUES & TRENDS -

A ‘pay for what you want’ fare struc­ture will be phased in across LATAM Air­lines Group’s do­mes­tic ser­vices in the six Latin Amer­i­can coun­tries it op­er­ates, start­ing H1 of 2017. The new travel model has been de­signed to “re­spond to changes and high growth in the global avi­a­tion in­dus­try, modern pas­sen­ger needs and the de­vel­op­ment of the dig­i­tal ex­pe­ri­ence in all as­pects of travel”. LATAM says the struc­ture will re­duce fares by as much as 20%. CEO En­rique Cueto said “The new travel model seeks to sat­isfy the needs of to­day’s pas­sen­gers, who value fast, con­ve­nient and seam­less travel, as well as the abil­ity to man­age and per­son­alise their travel ex­pe­ri­ence, only pay­ing for the ser­vices they re­quire”. Un­der the re­vamped fare struc­ture, cus­tomers will be able to choose fares based on their jour­ney type and ad­di­tional ser­vices they re­quire, such as hand lug­gage at no sur­charge, a wider range of on-board food, seat se­lec­tion and op­tions to change or can­cel tick­ets. “With more op­tions, the new model aims to make fares clearer and more per­son­alised,” LATAM said.

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