New LATAM domestic travel model
A ‘pay for what you want’ fare structure will be phased in across LATAM Airlines Group’s domestic services in the six Latin American countries it operates, starting H1 of 2017. The new travel model has been designed to “respond to changes and high growth in the global aviation industry, modern passenger needs and the development of the digital experience in all aspects of travel”. LATAM says the structure will reduce fares by as much as 20%. CEO Enrique Cueto said “The new travel model seeks to satisfy the needs of today’s passengers, who value fast, convenient and seamless travel, as well as the ability to manage and personalise their travel experience, only paying for the services they require”. Under the revamped fare structure, customers will be able to choose fares based on their journey type and additional services they require, such as hand luggage at no surcharge, a wider range of on-board food, seat selection and options to change or cancel tickets. “With more options, the new model aims to make fares clearer and more personalised,” LATAM said.