50 years of tourism data

Travel Bulletin - - ISUES & TRENDS -

Tourism Re­search Aus­tralia (TRA) has taken a nos­tal­gic look over its fig­ures as the or­gan­i­sa­tion cel­e­brates its 50th an­niver­sary year. The Austrade division was es­tab­lished in 1966 at a time when most tourism came from English-speak­ing coun­tries and a flight from Lon­don in­volved five or six stops. Jan­ice Wykes, TRA as­sis­tant gen­eral man­ager, said much had changed since then, with tourism now con­tribut­ing A$47.5 bil­lion to Aus­tralia’s GDP, em­ploy­ing 580,800 Aus­tralians and ac­count­ing for 9.6 per cent of ex­port in­come. “Aus­tralia’s tourism in­dus­try is grow­ing three times as fast as the rest of the econ­omy,” Wykes said. “This is high­lighted by fig­ures re­leased last month which showed Aus­tralia had wel­comed more than 8 mil­lion in­ter­na­tional vis­i­tors (in 2015/16) for the first time ever.” China had be­come the se­cond largest source of in­ter­na­tional vis­i­tors, af­ter New Zealand, with more than a mil­lion vis­i­tors in 2015-16, she said. This was in con­trast to past decades when the ma­jor­ity of tourists came from tra­di­tional mar­kets in­clud­ing the UK, the US, New Zealand, Ja­pan, Canada and Europe. Wykes said the need for ev­i­dence-based plan­ning was more im­por­tant than ever as Aus­tralia vied for its share of the global tourism dol­lar, and that TRA’S data pro­vided valu­able in­sights.

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