State of the Industry
Last month motoring group NRMA confirmed a switch in strategy, with an enhanced focus on growing domestic tourism behind the acquisition of holiday park operator Australian Tourist Park Management (ATPM). The organisations were already closely aligned, with ATPM managing four parks on behalf of the NRMA. The purchase sees the NRMA portfolio increase to 34 properties across Australia, including Monkey Mia Dolphin Resort and Ningaloo Reef Resort in Western Australia, which ATMP manages on behalf of RACWA. NRMA said the purchase would complement its other domestic tourism investments such as Thrifty Car Rental, Travelodge Hotels and Canberra’s Kurrajong Hotel. “The driving holiday is an experience that all generations of Australians can relate to, and the breadth of holiday parks under ATPM management, combined with NRMA’S own portfolio, will ensure that this experience is accessible to thousands of Australian and international holidaymakers each year,” said NRMA executive general manager of travel and tourism, Paul Davies. He said the organisation was committed to delivering excellent regional accommodation, as well as boosting local jobs and economic activity.