Chi­nese took 4.4 bil­lion do­mes­tic trips in 2016

Coun­try's tourism boom con­tin­ues, CNTA data re­veals...

Travel Daily Asia - - News -

China's do­mes­tic tourism sec­tor con­tin­ued to boom in 2016, as the coun­try's ci­ti­zens took a stag­ger­ing 4.44 bil­lion trips.

The full- year total, re­vealed this week by the China Na­tional Tourism Ad­min­is­tra­tion ( CNTA), marked an 11% in­crease com­pared to 2015. This means that, on av­er­age, ev­ery one of China's 1.36bn ci­ti­zens took al­most 3.3 do­mes­tic trips each in 2016. The gov­ern­ment has pre­vi­ous stated its aim to in­crease this to four trips per per­son per year.

In a positive re­flec­tion of the Chi­nese con­sumer con­fi­dence, do­mes­tic tourism rev­enues saw a higher rate of growth in 2016, ris­ing 14% to CNY3.9 tril­lion ( ap­prox. US$ 563.6bn). And the coun­try’s do­mes­tic tourism sec­tor is ex­pected to con­tinue its dou­ble- digit growth in 2017, with the CNTA pro­ject­ing 4.88bn trips and CNY4.4trn in rev­enues this year, mark­ing year- on- year growth of 10% and 12.5% re­spec­tively.

The Chi­nese ap­petite for in­ter­na­tional travel also con­tin­ued to grow in 2016, with out­bound trips in­creas­ing 4.3% to 122 mil­lion. This ce­ments the coun­try's po­si­tion as the world's largest source of in­ter­na­tional trav­ellers.

In­bound trips rose 3.8% to 138m, in­clud­ing cross- bor­der ar­rivals from Hong Kong and Ma­cau, and the county's tourism trade sur­plus in­creased 11.5% to US$ 10.2bn.

And with new tourism in­fra­struc­ture, from rail­ways and air­ports to ho­tels and theme parks, con­tin­u­ing to be de­vel­oped across the coun­try, China’s tourism in­dus­try is ex­pected to con­tin­u­ing grow­ing strongly in the com­ing years. By 2020, the sec­tor is fore­cast to con­trib­ute more than 12% of China's total GDP.

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