Hilton connects to TripAdvisor "Instant Booking"
Hilton has started enabling TripAdvisor users to book its hotels without leaving the travel review site.
The company has made its entire portfolio of 13 global brands available via TripAdvisor's "Instant Booking" platform, effective early this year. Bookings can be made within the TripAdvisor site and mobile app, with rates and availability being pulled from the Hilton site.
"At Hilton, we're always... looking for new ways to make travel easier," said Danny Hughes, the hotel group's senior vice president & commercial director. "We are committed to working with booking partners like TripAdvisor, who respect our desire to develop direct relationships with our guests, present our hotels in a fair and equitable manner, and increase the value of both our brands."
TripAdvisor users can now click the "Book Now" button within a Hilton hotel's listing to book the property, and complete the booking without leaving the TripAdvisor site.