World Tourism Al­liance de­but

Travel Daily - - News -

THE World Tourism Al­liance was launched in Chengdu, China this week dur­ing the United Na­tions World Tourism Or­gan­i­sa­tion’s 22nd Gen­eral As­sem­bly, bring­ing to­gether rep­re­sen­ta­tives from 137 coun­tries in­clud­ing Aus­tralia.

Ini­ti­ated by China, the or­gan­i­sa­tion was founded by the chair­man of the China Na­tional Tourism Ad­min­is­tra­tion, Li Jin­zao and aims to push the global tourism in­dus­try for­ward and fur­ther fa­cil­i­tate co­op­er­a­tion around the globe.

Head­quar­tered in Bei­jing, the WTA is a “com­pre­hen­sive, non-gov­ern­ment and non- profit in­ter­na­tional tourism or­gan­i­sa­tion,” Jin­zao said.

The WTA is com­prised of 89 found­ing mem­bers (60% of which are out­side China), span­ning tourism as­so­ci­a­tions, en­ter­prises, re­search in­sti­tutes & other fields.

The al­liance will be led dur­ing its first term by chair­man Duan Qiang, with AFTA’s Jayson West­bury tak­ing the role of vice chair­man ( TD Tue).

Duan said “Fol­low­ing the vi­sion of ‘bet­ter tourism, bet­ter world’, and the ob­jec­tive of pro­mot­ing de­vel­op­ment and poverty al­le­vi­a­tion, the al­liance aims to en­hance in­ter­na­tional ex­changes and co­op­er­a­tion in the global tourism com­mu­nity”.

Speak­ing about the World Tourism Al­liance this week, the Pre­mier of State Coun­cil of the Peo­ple’s Repub­lic of China, Li Ke­qiang, said the Chi­nese govt was ready to pay close at­ten­tion to, and greatly sup­port, the growth of the al­liance.

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