USA visitor bounce back
THE United States has bucked a recent trend in decreasing visitor numbers from core markets, with new arrival data for Apr released by the National Travel & Tourism Office showing growth of 8.4%.
While 14 of America’s Top 20 tourist generating countries saw year-on-year increases in visitation during Apr, three prime markets saw double digit falls.
Argentina, India and Brazil were down 19%, 17% and 13% respectively, while China slipped 1.6% compared to last Apr.
Australia continued its downward trend, with arrivals slipping by 1% to 111,151.
In 1Q 2017, 246,273 Aussies entered the United States, down 8.4% on the first quarter of 2016.
The overall strengthening in visitation during Apr helped pull the 2017 year-to-date figure into positive territory for the USA, up 0.1% to 19.6 million arrivals, but just six top source markets have shown an increase in tourist numbers - Canada, South Korea, Italy, Spain and the Netherlands.
MEANWHILE, a study by Visit USA Organisation based on 2016 visitor data has shown 88% of Australians travelling to the US are for pleasure, with Los Angeles unsurprisingly the primary entry point, at 48.5%, followed by Honolulu, then San Francisco, New York and Dallas/Fort Worth.
Airlines were the most used source for trip planning, followed by travel agents then OTAs, while bricks-and-mortar consultants were the top booking channel.