FCM pon­ders a smart fu­ture

Travel Daily - - News -

AR­TI­FI­CIAL in­tel­li­gence dom­i­nated dis­cus­sion on the fu­ture of cor­po­rate travel at FCM Travel So­lu­tions’ re­cent Syd­ney ed­u­ca­tion event.

More than 100 cor­po­rate travel buy­ers at­tended FCM’s na­tional flag­ship ed­u­ca­tion event, FCM Il­lu­mi­nate, which show­cased the fu­ture of cor­po­rate travel through in­no­va­tion and tech­nol­ogy.

FCM gen­eral man­ager Aus­tralia James Ka­vanagh said cor­po­rate cus­tomers wanted a sim­i­lar ex­pe­ri­ence and en­gage­ment to their leisure book­ings, and that this would be pow­ered by tech­nol­ogy and in­no­va­tion.

“They are de­mand­ing a new ex­pe­ri­ence and we will see more use of smart data and ma­chines con­tin­u­ing to un­der­stand hu­mans, which will shape our in­ter­ac­tions as voice search us­age be­gins to ac­cel­er­ate,” he said.

“Gen­er­a­tion Y and Z trav­ellers are con­tin­u­ally shift­ing to more user-friendly and open pro­grams.

“The in­dus­try is re­spond­ing to that and in­tro­duc­ing chat­bot tech­nol­ogy to in­ter­act with trav­ellers in a more mean­ing­ful and an­tic­i­pa­tory way.”

The event also in­cluded a pre­view pre­sen­ta­tion on FCM’s upcoming chat­bot Sam (Smart As­sis­tant for Mo­bile).

Pic­tured dur­ing an Il­lu­mi­nate panel ses­sion are James Ka­vanagh, FCM Travel So­lu­tions; Rob Sharp, act­ing group ex­ec­u­tive Vir­gin Aus­tralia; Rachael Arga­man, ceo TFE Ho­tels; Jason Tooth­man, vice pres­i­dent Sabre and An­drew Flan­nery, head of cor­po­rate, FCTG.

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