Celebrity ceo maiden Oz call

Travel Daily - - News -

CELEBRITY Cruises’ pres­i­dent and ceo Lisa Lut­off-Perlo told

Travel Daily there was “a lot of po­ten­tial” in the Aus­tralian market, dur­ing a me­dia and trade event in Syd­ney last night.

In Aus­tralia this week for the first time, Lut­off-Perlo con­firmed there were “a lot of dis­cus­sions” around bringing more ships to Aussie wa­ters, but “no spe­cific plan”.

“There’s a cou­ple of things that need to hap­pen,” she said.

“We need a ter­mi­nal be­cause we can’t grow with­out a ter­mi­nal and...to work re­ally hard to­gether to build the market in a way that would sup­port a sec­ond ship.”

As the num­ber three source market for Celebrity Cruises, Lut­off-Perlo said she thinks the line needs to do more to make Aus­tralia a strong con­tender for the num­ber two spot, in­clud­ing in­vest­ing in mar­ket­ing.

“I think it’s our job to do more to con­sumer mar­ket­ing so that the travel agent’s job is eas­ier when the con­sumers go in to talk to them,” she said, adding that it would “prob­a­bly” take 3-4 years to build the market enough so it could sup­port a sec­ond ship.

Lut­off-Perlo is pic­tured with Adam Arm­strong, RCL Cruises md Aus­tralia and New Zealand.

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