Victoria in a twist
THE Victorian Government has launched a major new marketing campaign under the theme ‘A Twist at Every Turn’.
Launching this weekend, the $12m campaign will “showcase Melbourne’s many faces” nationally, with TV, cinema and online activity showcasing sport, arts, fashion, food and wine, shopping, live music & theatre.
Set to underpin the state’s marketing until 2022, it is Vic’s first major interstate marketing campaign in six years.
Domestic and NZ visitors are the state’s largest source of arrivals, according to Tourism Minister John Eren, who took a swipe at rival Sydney during the launch saying “we are the John West of major events - what we reject, Sydney gets” - visitvictoria.com.